by The Urban Grocer in New Illustration on Friday 23 July 2010

More or Less: A Cookbook is a beautiful collaboration between designer Lottie Crumbleholme and illustrator Emma Löfström. Together, both women created a visually striking project ‘centered around food, conversation, and the ecological impact’ of how we eat.

Bright whimsical illustrations of vegetables, fruits, and friends sharing a meal romantically fill the pages. Through sharing conversations, food, and recipes, the book encourages people to think about the environmental implications of what they eat. But while the concept and the resulting work are both noteworthy, the book is sadly not for sale. At least, not yet.