by The Urban Grocer in New Food and Packaging on Wednesday 14 July 2010

Since the 1940s, Rochdale Cider has been pumping out locally produced and brewed apple cider for enthusiastic Kiwis. When the New Zealand company thought it was about time for an updated look, they turned to creative agency Supply for a fun, ‘retro cheek’ makeover.

Stenciled lettering and a layout reminiscent of old boxing posters and screen prints now adorns these humble bottles. And the cider too is not-too-shabby, in flavors like traditional, ginger lime, or sparkling medium-dry — perfect for that crisp autumn day when you’re feeling nostalgic yourself.