by The Urban Grocer in New Food and Packaging on Monday 28 June 2010

Based out of London, Pop Cakes sweets are all the rage. And it’s little wonder why. Fluffy chocolate sponge cake, fastened on a lolli stick, is dipped into cream cheese icing, then lovingly hand decorated by Pop Cakes’ owner and founder, Clare O’Connell. Here, her creativity is unleashed, with sugary embellishments ranging from Russian dolls to the Union Jack (which is, by the by, aptly named the Brit Pop). Order the cakes online and they’ll be delivered to your door.