by The Urban Grocer in New Food and Packaging on Wednesday 23 June 2010

Ever bite into a Twinkie and think ‘what exactly is  in this anyway?’ Well, you’re not alone. In his 37 or so ingredients project, artist Dwight Eschliman uses the Twinkie label as his guide, disassembling and photographing each separate ingredient that goes into the infamous Hostess confection. From corn dextrin to animal shortening to the notorious Red-40, each component is photographed naked in its own petri dish. So if you’re looking to go on a pop-science adventure into processed foods, 37 or so ingredients is just the ticket.