by Michelle Wilding in New Products on Friday 18 June 2010

World Cup fever is buzzing right now, and as we all know, the merchandising opportunities associated with such large scale events are endless. The coolest one to date is crayon carver Diem Chau’s collaboration with advertising agency Wieden + Kennedy for Nike’s Write the Future Campaign.

Over eighteen sleep deprived days, Chau carved 66 nifty crayons featuring soccer superstars, including Cristiano Ronaldo, Didier Drogba, Fabio Cannavaro, Wayne Rooney, Franck Rivery and Robinho.