Featured Image for Plywood poster chairs

Plywood poster chairs

The New Zealand branch of the venerable J Walter Thompson advertising agency came up with this clever idea recently to create a poster advert for Kit Kats that was wholly interactive. The centrepiece of the campaign (literally) was a series flat-pack plywood poster-chairs made from six pieces, which could be assembled in just a few minutes by random passerby. Wonder how many student flats in Auckland are now using these as furniture?

FAEM (Found At E Minor) is a reader-generated video initiative from Lost At E Minor. From cool tech ideas, to inspiring art, music, travel and more. If you have a video (like this, for instance) you think we should feature, then tell us about it!