Among ‘garage’ wine makers, Justin Lane is a legend for his passionately crafted wines, eclectic style, and loveable rogue-vintner ways. So after years of making other people’s bottles notorious, Lane’s newest incarnation — his own unique wine label — has been well anticipated. So too has its accompanying cellar door, AB&D Wine Salon. Here, Lane’s Alpha Box & Dice wines can be tasted in this quirky, though stylish, space. And the wines, like the cellar door, are full of character.
Of course, it was therefore necessary that the labels were too. Enter Mashdesign. In collaboration with Lane, thiscreative agency worked to dream up an image that would reflect the storytelling, old-school methods, and eclecticism that is Alpha Box & Dice. Each wine tells a story – 26 letters, 26 interconnected narratives.