Eighthirty Coffee Company

If you like your coffee sustainable and organic, with an equal focus on farmers as on taste, then eighthirty coffee company is just your cuppa. Not only that, but this New Zealand startup relies on cheeky packaging that, while wrapped deceptively within a minimalist design, is anything but subtle. Touting smarmy, though playful, language the idea was to stand out on the shelf and get people to dive into eighthirty’s fair trade, organic brew. Between the strong coffee and quality copy, it’s a stellar pick me up at any time of day.

About the author

Caitlin spends her days scouring the globe for the world’s coolest food finds. She is the founder of online food pop-culture mag, The Urban Grocer, and is a food writer, blogger, producer, television presenter and supper club chef. She lives between Europe and NY with her husband and their dog, Taco.