by The Urban Grocer in New Eco on Thursday 22 April 2010

If you like your coffee sustainable and organic, with an equal focus on farmers as on taste, then eighthirty coffee company is just your cuppa. Not only that, but this New Zealand startup relies on cheeky packaging that, while wrapped deceptively within a minimalist design, is anything but subtle. Touting smarmy, though playful, language the idea was to stand out on the shelf and get people to dive into eighthirty’s fair trade, organic brew. Between the strong coffee and quality copy, it’s a stellar pick me up at any time of day.