by The Urban Grocer in New Food and Packaging on Monday 19 April 2010

Continuing in its tradition of striking brand imagery, the oh-so Italian apertif, Campari, has launched three inspired reinterpretations of its label. To celebrate its 150th birthday, the brand enlisted three contemporary artists for its Art Label Project: an initiative to highlight the cocktail’s long-standing love affair with the art world.

Using Campari’s notorious red hue as a muse of sorts, the three artists (one of which was a collective) took up the task of designing some knock-out new tags. From jazz-inspired, to an ethereal female wrapped in her own red hair, to an abstract interpretation of digital design, all three are unique and beautiful making for an overall exclusive — and molto buono — collection. Depending on where you on a map, this limited edition series is on sale throughout this year. Salute!