by Clare Hillier in New Trends on Wednesday 14 April 2010

When it comes to an upstart prankster, the rebranding division of TrustoCorp Intl has to be one of the best. Dedicated to highlighting the hypocrisy and hilarity of human behavior through sarcasm and satire, this mysterious artist (or is it artists?) recently went all out and dropped hundreds of subversively branded products on the shelves of New York’s delis and supermarkets. Not only was this their ambush sheer brilliance, it’s also a timely reminder that sometimes it’s easy to look but not see.