by The Urban Grocer in New Food and Packaging on Saturday 3 April 2010

Wicked is definitely living up to its name with its wicked label. Inspired by body art, this Australian energy drink is rocking beautiful, bold, and bright tattoo imagery developed by creative agency War and legendary Sydney-based, Canadian tattoo artist Kian Forreal.

Forreal’s dynamic tattoos are based in the traditional Japanese style of using the body – or bottle, as it were. His work for Wicked is clever and colorful, with an eye-catching, on-the-shelf-popping, dragon fully wrapped around the can’s bad-ass curves.

Even without a sip of the drink itself, Wicked certainly serves to wake you up. For real.