by Lin Tan in New Trends on Saturday 6 March 2010

Who says telling the time should be an easy task? Pleasing to the eye, not so much on the brain, Nooka watches are arguably more concerned about aesthetics than it is about function. Created by artist and designer, Matthew Waldman, its bar graph-like function lets wearers see, rather intuitively and visually, that time has passed by. We love it, but good luck trying to work out exactly how much time has gone by.