Featured Image for adidas Originals Augmented Reality technology

adidas Originals Augmented Reality technology

adidas Originals have taken innovation to the next level by dropping the first ever footwear range to feature Augmented Reality technology. Five of their iconic sneakers — the Superstar, Stan Smith, Forum, Nizza and Samba — have been designed to include an Augmented Reality code on the shoe tongue, which will enable the shoes’ owners to hold them in front of their computer web camera to bring a 3D adidas Originals Neighbourhood to life, where celebrity friends of the Trefoil brand will appear to greet the visitors.

Are you an animator/short film-maker?

We're looking for some creative short films or animations to run natively on the Lost At E Minor Facebook Wall, which has 500,000+ Likes. We have an audience who LOVE cool design, art, photography, animation. If we post your video, we'll credit you and add a callout to your Facebook or Instagram Wall in the copy. So you should get a bunch more Likes on your page and more eyeballs on your work. Contact us here if you'd like to submit your short video work.

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