by Casper Johansson in New Fashion on Saturday 27 February 2010

adidas Originals have taken innovation to the next level by dropping the first ever footwear range to feature Augmented Reality technology. Five of their iconic sneakers — the Superstar, Stan Smith, Forum, Nizza and Samba — have been designed to include an Augmented Reality code on the shoe tongue, which will enable the shoes’ owners to hold them in front of their computer web camera to bring a 3D adidas Originals Neighbourhood to life, where celebrity friends of the Trefoil brand will appear to greet the visitors.