adidas Originals Augmented Reality technology

adidas Originals have taken innovation to the next level by dropping the first ever footwear range to feature Augmented Reality technology. Five of their iconic sneakers — the Superstar, Stan Smith, Forum, Nizza and Samba — have been designed to include an Augmented Reality code on the shoe tongue, which will enable the shoes’ owners to hold them in front of their computer web camera to bring a 3D adidas Originals Neighbourhood to life, where celebrity friends of the Trefoil brand will appear to greet the visitors.

INVITE: 6 Aussie artists will turn Sydney's aMBUSH Gallery into a giant canvas for a night!

We've assembled a group of talented young creatives and armed them each with a new Microsoft Surface Pro 4 or Microsoft Surface Book on which to create an original piece of art. The big reveal of these works will take place on December 10 at an immersive event at Sydney's aMBUSH Gallery. If you want to come along, let us know why here.