by The Urban Grocer in New Eco on Thursday 28 January 2010

Inventive, quirky, and a creative force in the Canadian wine industry: this is Blasted Church Vineyards. Taking its name and imagery from the true story of a mining era church that was dismantled by dynamite then moved to town where the vineyard now lies, this small estate winery is a true tour de force. The whimsical cartoon like design, originally developed by the cool cats at Vancouver-based marketing and design shop Brandever Strategy, reinvented the vineyard a few years back, turning Blasted Church into one of Canada’s most celebrated wineries.

But starting this week, Blasted Church is going to new heights retiring the old look and turning to a revamped design to match new environmentally-friendly Eco-glass bottles. As vintages are released, Blasted Church’s bottles will be branded with the eccentric 3-D illustrations of Chris Sickels of Red Nose Studio. The reworked designs play off the old labels but add a definitive sense of more stylized quirkiness. Along with the face lift, Blasted Church will also release a super limited edition of sparking wines aptly named, ‘OMG’. Amen to that.