by The Urban Grocer in New Food and Packaging on Wednesday 9 December 2009

Touché bottled water. Tap is on the rise again. As plastic water bottles pile up in our land fills, with their vague benefits, escalating prices, and notable carbon footprints, this 90s trend is starting to feel a little dated. Welcome Tap Water. This new reusable bottle is intended to sit lovingly on your table, filled with that deliciousness that pours directly – and locally, no matter where you are – out of your kitchen sink. The bottle is stylish, clean, and modern, branded with a cheeky message that reminds its sustainability-minded users why bottled water is so passé.