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Creative advertising packaging

Despite the intentions of many, it’s not so often that advertising — as an industry — truly thinks outside the box. Yet, when executed well, clever eye-catching advertising actually works. It does. As these examples will attest to.
Creative Packaging
creative packaging

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Looking for the perfect gift? Check out the goodies in the Lost At E Minor online store or for a curated range, try this selection of cool presents.
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Yigal Ozeri’s photorealistic paintings

Israeli-artist Yigal Ozeri’s provocative photo-realistic paintings of young women in nature look like a large format photographs, but are actually the work of minute brushstrokes laced together. Inspired by the Pre-Raphaelites, the paintings are exotic portraits of woman enraptured by nature, caught in the lens of the artist’s eye. Ozeri’s inspiration lies in Carl Jung’s concept of the Anima, the psychology of the female’s true inner self. Read more

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Anti-Theft Lunch Bags

Tired of having your food stolen by sticky-fingered coworkers or roommates? Bullies taking your kid’s lunch? Well, worry no more. Anti-Theft Lunch Bags are sandwich bags that have green splotches printed on both sides, making your freshly prepared lunch look spoiled. So don’t suffer the injustice of having your sandwich stolen again!

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Dubai’s Vertical Village by Graft

This new construction in Dubai has been designed to ‘harness solar energy for heat, power and illumination’. The residential, hotel and entertainment complex is expected to be certified by a LEED Gold rating. Read more

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I spent last weekend at the New York Film Festival watching director Wong Ka-Wai’s inspiring lecture and premier of Ashes Of Time Redux, the remastered, re-edited, re-scored 1994 Hong Kong classic. It was just drop-dead gorgeous and painfully beautiful. Words fail me. Wong Ka-Wai is just pure genius. It opens Friday in New York City. Don’t miss it.


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Located by the Atlantic Avenue Station, in Fort Greene, Brooklyn, the BAM movie theaters are as genuine as it gets in New York when it comes to going to the movies. It features a small selection of the latest releases actually worth seeing, or you can immerse yourself in the BAMcinématek, which presents repertory classics, retrospectives, festivals, premieres, and rare films.

No matter what’s going on with your outfit, chances are, if you’ve got good shoes on, you’re okay. Keep Company shoes are only going from strength to strength, bringing out more and shoes apparel that are probably going to ruin my savings account. Read more


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Andrea Innocent’s work is heavily influenced by Japanese art and culture. Themes range from investigations into the cult of Otaku, to traditional Japanese folk tales and textiles. Read more

This beautiful black and white art periodical Color Ink Book has been designed so that you can add splashes of color to any of the pages that catch your eye. This second issue features the work of more twenty five international artists, including Andy Smith, Formfieber, Marco Rached, Nathan Spoor, and Trystan Bates.

Set in a remote Chinese village in the 1920s during a cholera outbreak and with a revolution bubbling in the background, The Painted Veil is a wonderfully tortured love story which excels on all levels. Based on the W Somerset Maugham novel, it was a labour of love for stars Edward Norton and Naomi Watts, who also produced the film. Read more

Silver Summit make the sort of hazy psych-folk that would suit a long, night-time drive through the badlands. Incorporating an array of acoustic instruments, strings, slide guitar, and haunting female vocals into gossamer melodies, the collective sound like they hail from a dusty town on the Great Plains rather than their native Brooklyn.

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WE'RE POSTING / SOME OF THE BEST

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Magic Dots

Wheeeeee! This game is so freaking fun! You move your cursor over each dot to make them split into four smaller dots ad infinitum.

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T-post: the world’s first wearable magazine

So here’s the scoop. Every six weeks, T-post subscribers get a new t shirt issue in the mail, with a news story on the inside and an artist interpretation of that story on the front. Yes, we agree. It’s clever, clever. Read more

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Lizzy Stewart

There is not a medium that UK illustrator Lizzy Stewart cannot wrap around her little finger to make the most beautiful, whimsical images. Read more

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Karen Caldicott’s clay head models

British born, New York-based model maker Karen Caldicott has been making clay heads for all major US publications over the last decade. Read more

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Creative advertising packaging

Despite the intentions of many, it’s not so often that advertising — as an industry — truly thinks outside the box. Yet, when executed well, clever eye-catching advertising actually works. It does. As these examples will attest to. Read more


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Thanks to Sony Australia, four Lost At E Minor readers will win personal audio prizes, including the new 8GB Walkman S series video MP3 player and the MDRXB500 Extra Bass headphones. Read more

From this artist selection of t-shirts comes this Mydeadpony illustrated t-shirt, silkscreened on a limited edition tee, and distributed in a vinyl sleeve, with a biography of the artist on the back of the sleeve. Every t-shirt is numbered and signed by the artist, and comes in organic cotton. Read more

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