FOR WEEKLY INSPIRATION Why
New Fashion /

Hooked Clothing

Ok, so I’m wearing this t-shirt right now. It’s by Singapore-based fashion label Hooked Clothing, and it’s just about my favorite tee at the moment. Why? Why not. Tees are fun and Hooked has me hooked.
hooked clothing
hooked clothing

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Looking for the perfect gift? Check out the goodies in the Lost At E Minor online store or for a curated range, try this selection of cool presents.

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Telephone t shirt by Client

This cool black unisex t shirt by UK label Client is made in England, printed in Berlin, and beautifully packaged in East Berlin cartonage, especially designed for Client.

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the affair tees

Keep your friends close. But your enemies closer. So say graphic t shirt label, the affair. We’re are having a sale of their tees right now in our online store with prices ranging from US$28-$31.50, which represents a thirty percent discount on regular prices. All the t shirts are printed on beautifully soft American Apparel.

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Chocolate Research Facility

What do you get when the head of a creative agency obsessed with chocolate, conceptualizes, designs, and opens his very own chocolate boutique-cum-cafe? In the case of Singapore’s Chocolate Research Facility, the answer is an exotic wonderland of dripping chocolate from the walls, tables resembling chunks of chocolate, and a plethora of chic, stylish stacks of eclectically packaged bars. Designed by Chris Lee and his Singaporean-based design firm, Asylum, the Chocolate Research Facility is an inspired shop with over 100 flavors of tasty chocolate from honey melon and cassis to longan and pumpkin seeds. The fun packaging is full of quirky subtleties too, like identifiable clues that hint at flavors, such as a blurry photograph to suggest alcohol content. Together, the creativity of the concept, combined with scrumptious chocolate dolled up in clever packaging, is not only generating a lot of adrenalin-filled chocolate buzz in Singapore, but around the world, too.

Also by ZOLTON

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Crimea X’s Secret Playlist

Crimea X is the coming together of two offbeat, disparate characters, DJ Rocca (Ajello, Super Sonic Lovers, Maffia Sound System) and Jukka Reverberi from 90s Italian glam cult rockers, Giardini di Mirò, who have often have been compared with the sound of Mogwai, Arab Strap, and Godspeed You! Black Emperor. We asked them about their favourite music and they started with The Smiths song, Ask [listen below] ‘I saw them playing live on Italian TV. It was during the 80s when I was extremely young, and I’ve never stopped listening to this song’. Read the rest of Crimea X’s Secret Playlist.

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Abandoned Swimming Pools

I love the curated selection of abandoned swimming pool photos on Feature Shoot today, featuring work by Carlo Van de Roer and Albert Jodar, amongst others.

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Win a set of Sony personal audio prizes

Thanks to Sony Australia, four Lost At E Minor readers will win personal audio prizes, including the new 8GB Walkman S series video MP3 player and the MDRXB500 Extra Bass headphones. Read more

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High-school student Yu Jie Wu uses repeated images in his photographs to explore motion and the passage of time. The aggregated photos become mosaics of sorts, with as much compositional and textural appeal as they do conceptual. Read more


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This remarkable construction is located in the Swedish village of Jukkasjärvi and is built entirely from scratch every year. It features 10,000 tonnes of ice from the nearby Torne River, and 30,000 tonnes of snow, covering more than 30,000 square feet in total. Oh, it even has its own ice chapel. But be sure to bring your winter woollens. It could get a little, errr, chilly at night. Read more

We love the vivid colours in the Freak La Notte range of t-shirts. The French label’s collection of shirts are like little canvases of super-styled surrealism – bold, elegant, and enchanting.


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The work of French Illustrator Chamo is every bit as fun as her name seems to imply. Employing a bright, candy colored, retro feel, Chamo’s illustrations come off feeling like the ultimate feel good joyride.

We’ve invited some of our favorite creative peeps — including Ben Lee and artist Sam Weber — to write posts for Lost At E Minor over the past few months about their favorite cultural things and people right now. Read more

The Australian film collective behind the sci-fi spoof, The Time That Time Forgot, perfectly capture the look and feel of awkward, low-budget rip-offs from the ’70s — the psychedelic lighting, bad dubbing, and amazing hair. One almost wishes Italian Spiderman was for real. [more about Italian Spiderman]

Oh, ok. The Church’s eerily translucent Under The Milky Way has just burst into my headphones like a thousand jolts of sweet pop lightening. It’s nice to know that wistful introspection is only ever but three chords and a melancholic chorus away.

WE'RE RESPECTING

WE'RE POSTING / SOME OF THE BEST

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1970s and 80s Soviet Union buildings

Cambodian born photographer Frederic Chaubin is the editor of French magazine Citizen K. His photo series on bizarre buildings built in the former Soviet Union during the 1970s and 80s is absolutely fascinating. Read more

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Creative cupcake design

Yum, yum, cupcakes are fun. These creations are so clever, so arty, so damn bizarre that it would almost be a shame to eat them. Almost! Read more

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Cardboard shoes

With the recession still biting, it may be time to whip out the glue and the cardboard and make your next pair of cool kicks. Don’t know how they’d manage in the rain though? Read more

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Mike Stimpson

Check out Mike Stimpson’s Lego reinterpretations of classic photographs. Stimpson’s version of Malcolm Browne’s iconic 1963 photograph of the self-immolation of Thich Quang Duc is particularly twisted. Read more

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Paolo Ventura

Italian-born, New York City-based photographer Paolo Ventura creates fairy-tale like pictures out of amazingly constructed, miniature dioramas that almost trick the eye into thinking he’s a tilt-shift photographer. Read more


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Thanks to Sony Australia, four Lost At E Minor readers will win personal audio prizes, including the new 8GB Walkman S series video MP3 player and the MDRXB500 Extra Bass headphones. Read more

The Offering t shirt by New York-based designer Ryan Sullivan is printed by hand, one at a time, using a dye-based print. Printed on cotton/poly blend tees. Size is true to fit. Read more

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