by The Urban Grocer in New Food and Packaging on Wednesday 4 November 2009

Not a fan of sushi? Then check out Sooshi — a new sushi-style treat from New Zealand Natural ice cream. Though it may look a lot like your neighborhood rainbow roll, these sweet snacks are made purely of real fruit and ice cream. Instead of the outside ‘nori’ sheet, Sooshi sports a green apple flavored strip. Rice is replaced with vanilla or fruit ice cream, and rather than vegetables, the center’s filled with lemon, apricot, raspberry, or blackcurrant fruit puree. Though word on the street is that it’s already super sugary, those with a real sweet tooth can top it off with a squirt of chocolate ‘soy sauce’. So next time you’re out for a sushi dinner, consider skipping the California roll and heading straight to dessert.