by The Urban Grocer in New Design on Monday 2 November 2009

From straightforward and colorful, to complex and ominous, 1800 Tequila’s bottles are sporting a new look — for a limited time, at least. The recently released creative, vibrant illustrations adorning the glass bottles are part of 1800 Tequila’s second annual Essential Artists collection. Inspired by art and the want to support emerging talent, this now yearly contest challenges users to create designs for the company’s tequila-filled bottles.

From 15,000 submissions, eleven proposals from talented artists and graphic designers from New York to Hawaii were selected. Their original artwork is a mix of artistic emotions and themes, but all are innovative and unique. In addition to the eleven artists there is also a ‘celebrity’ design courtesy of Studio Number OneShepard Fairey’s creative agency — which is bursting with a rising group of star designers. And though the contest is over, if you think you can do better than the twelve showcased talents, give it a go by designing your own masterpiece bottle directly on 1800 Tequila’s website.