by Zolton in New Products on Saturday 24 October 2009

Remember hyper-colour t-shirts and Wham’s day-glo video for Wake Me Up Before You Go Go? Yeah? Well these new jeans from Diesel are in the same ballpark. A special fluorescent coating, devised to be glaring under UV lights, is layered on the denim and cotton, so that on denim, hidden graphics are revealed under black lights. Now that’s what we call standing out from the crowd.
diesel fluo denim