Twitter now makes wine

Tweet this: Twitter is launching its own wine label. And that took only 41 characters. Now for the story behind it all. In an effort to help make a positive impact, Twitter says, they’ve teamed up with San Francisco-based non-profit Room to Read, which helps brings libraries and literacy to the world’s poorest countries.

Each case of Twitter wine sold will supply books and education to children in need. Via Crushpad — a custom wine making venture — Twitter is offering limited editions of apparently “awesome” Pinot Noir and Chardonnay. The Fledging Initiative is the place to sort this whole curious thing out and buy your own bottle. Now retweet that.

About the author

Caitlin spends her days scouring the globe for the world’s coolest food finds. She is the founder of online food pop-culture mag, The Urban Grocer, and is a food writer, blogger, producer, television presenter and supper club chef. She lives between Europe and NY with her husband and their dog, Taco.