by The Urban Grocer in New Trends on Friday 16 October 2009

Tweet this: Twitter is launching its own wine label. And that took only 41 characters. Now for the story behind it all. In an effort to help make a positive impact, Twitter says, they’ve teamed up with San Francisco-based non-profit Room to Read, which helps brings libraries and literacy to the world’s poorest countries.

Each case of Twitter wine sold will supply books and education to children in need. Via Crushpad — a custom wine making venture — Twitter is offering limited editions of apparently “awesome” Pinot Noir and Chardonnay. The Fledging Initiative is the place to sort this whole curious thing out and buy your own bottle. Now retweet that.