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New Fashion /

After the Apple

Life is made up of a series of moments. Some of them you’ll blink and miss, but others can shake up your entire world and leave you questioning just about every baggage purchase you’ve ever made. Think we’re being dramatic? Take a look at ex-Mimco designer Rachelle Dendle’s label, After the Apple, because her first collection titled FINS is going to stop you in your tracks. Made up of twelve basic bag shapes that will be adapted to a new theme every season, each bag fits a particular person’s need. This season’s dozen takes inspiration from under the sea, giving us injections of tropical colour and flashes of marine form. So which bag will you be fishing for?
Rachelle Dendle bags
Rachelle Dendle bags

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Looking for the perfect gift? Check out the goodies in the Lost At E Minor online store or for a curated range, try this selection of cool presents.

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Freitag bags

It’s always nice when you find an eco-minded product that needs no explanation to get your approval. FREITAG bags are made from reused truck tarpaulin, but they look so good and work so well that you won’t even need to tell people you’re fighting the good fight. Read more

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Hambags

Since coming back home to London from a short sojourn in New York, I’m getting serious hot dog withdrawals. But now I have the answer. Look, it’s a hot dog, no, it’s a bag, wow, it’s both. Designed by Hannah Havana of Garudio Studiage, these fun Hambags won’t kill my hunger, but at least it puts a smile on my face and reminds me of my beloved New York.

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Girls Against Gold at Sydney’s Blank Space Gallery

With the price of gold hitting an all time high, it was only a matter of time before designers took a hard look at what this metal represents. But just because gold has never been more unattainable, doesn’t mean our jewellery box has to suffer. That’s where Sydney design group Ten More Girls come in. Standing true to this philosophy, their latest exhibition Girls Against Gold kicks off this Saturday at the Blank Space Gallery in Sydney’s Surry Hills. They believe that preciousness lies not in the materials used, but in the piece’s emotional value. Crafting silver, brass, wood and bone, they’ll have you lusting after a whole new array of materials. Read more

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Tom Binns’ Neon Chandelier earrings

The fashion pack may have renamed the common ‘fluro’ to an edgy ‘neon’ this season, but that doesn’t mean we’re about to step out in the head-to-toe highlighter hues we’re seeing on the catwalk. Out in the real world it’s all about subtlety, and what better way to make a statement than with a pair of iridescent chandelier earrings by Irish designer Tom Binns. Inspired by the early twentieth century Dada movement, Binns takes crystal embellishment to a whole new level with neon pear-shapes and studded fringing. These babies are just what your wardrobe neutrals need. Read more

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Illionaire

You’re having a relaxing Saturday when suddenly a phone call throws your wardrobe world into chaos. It’s your peeps, and they’ve decided to start the night early with some afternoon drinks in the sun. Sounds like heaven, until you realise that carefully planned after-dark outfit just won’t do. It’s enough to throw even the most stylish member of the crew into a full-fledged fashion meltdown. You need threads that can go from day to night, which is what Aussie label Illionaire do best. Their latest collection, Echoes, has colourful figure-hugging minis for the girls, and digital silk printed tees for the boys. With a palette like that at your disposal, your fashion future looks bright. Read more

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Erika Larsen’s cattle ranch photographs have a surreal yet timeless quality to them. I would never have guessed that they were commissioned by a business magazine. We caught up with the New York-based photographer recently to find out about her time on the ranch. Read more


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Who says the Swedes have got a monopoly on seasonal ice hotels? This one in Kemi, northern Finland, is the world’s largest snow castle, standing seventeen metres high and with walls that are 1,100 metres long. It has restaurants, an art gallery, a hotel and a chapel. In fact, since opening in the early 1990s, it’s been quite a hit for tourists to get married at the snow chapel. Hmmm, now that would be a frosty start to any marriage. Read more

I wasn’t aware of who Emilio Pucci was until my work was compared to his for the hundredth time. I’m happy to have anyone make that connection. I’m not a high fashion person. I keep to the basics and feel alright about it. The introduction to his work was mind blowing for me. Not only for the rich colors and patterns, but how those things worked with the human form. It was an interesting revelation, and one that has sparked more interest for me to explore fashion as a medium for art.


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By some estimates, Google has over half a million servers that each month crunch the equivalent of all the data in the entire library of congress 240 times over. Well over half of web users go to Google for answers to their questions, asking the machine over 400 million queries per day. Slowly but surely, Google is becoming our collective brain. Consider this: Google can now predict flu outbreaks weeks in advance simply by monitoring searches for flu terms (’sore throat’), and aggregating this based on location. They’ve launched this service as Google Flu Trends. ‘From a technological perspective, it is the beginning’, says Eric E. Schmidt, Google’s chief executive. So where is this is all heading? Read more

We’re launching a new email newsletter in a few weeks time called My Secret Playlist in which a different guest musician each week will write about eight songs that they’re loving right now. Read more

Run Wrake is an illustrator and animator based in London whose recent short animation Rabbit has turned him into an underground hero. Read more

Deep in the forests of the Pacific Northwest, a dark force dwells. Wolves in the Throne Room are one of the most inspired and original black metal bands in America (and in the world, for that matter). Read more

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WE'RE POSTING / SOME OF THE BEST

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Creative advertising packaging

Despite the intentions of many, it’s not so often that advertising — as an industry — truly thinks outside the box. Yet, when executed well, clever eye-catching advertising actually works. It does. As these examples will attest to. Read more

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T-post: the world’s first wearable magazine

So here’s the scoop. Every six weeks, T-post subscribers get a new t shirt issue in the mail, with a news story on the inside and an artist interpretation of that story on the front. Yes, we agree. It’s clever, clever. Read more

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Paolo Ventura

Italian-born, New York City-based photographer Paolo Ventura creates fairy-tale like pictures out of amazingly constructed, miniature dioramas that almost trick the eye into thinking he’s a tilt-shift photographer. Read more

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Lizzy Stewart

There is not a medium that UK illustrator Lizzy Stewart cannot wrap around her little finger to make the most beautiful, whimsical images. Read more

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Creative cupcake design

Yum, yum, cupcakes are fun. These creations are so clever, so arty, so damn bizarre that it would almost be a shame to eat them. Almost! Read more


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Thanks to Sony Australia, four Lost At E Minor readers will win personal audio prizes, including the new 8GB Walkman S series video MP3 player and the MDRXB500 Extra Bass headphones. Read more

Sovereign Beck create modern silk ties for the classic man — both understated and provocative, classic and cutting edge. We have them for sale in the Lost At E Minor store. Read more

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