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After the Apple

Life is made up of a series of moments. Some of them you’ll blink and miss, but others can shake up your entire world and leave you questioning just about every baggage purchase you’ve ever made. Think we’re being dramatic? Take a look at ex-Mimco designer Rachelle Dendle’s label, After the Apple, because her first collection titled FINS is going to stop you in your tracks. Made up of twelve basic bag shapes that will be adapted to a new theme every season, each bag fits a particular person’s need. This season’s dozen takes inspiration from under the sea, giving us injections of tropical colour and flashes of marine form. So which bag will you be fishing for?
Rachelle Dendle bags
Rachelle Dendle bags

About the author

When she’s not writing ads in Sydney, Laura can be found indulging her love for all things Summer-related on her blog, This Island Life. If she could, she’d spend her time following the Summer to every exotic corner on earth. Until then, she’ll continue working on her ever-expanding bikini collection while living on the biggest Island in the world.

Are you an animator/short film-maker?

We're looking for some creative short films or animations to run natively on the Lost At E Minor Facebook Wall, which has 500,000+ Likes. We have an audience who LOVE cool design, art, photography, animation. If we post your video, we'll credit you and add a callout to your Facebook or Instagram Wall in the copy. So you should get a bunch more Likes on your page and more eyeballs on your work. Contact us here if you'd like to submit your short video work.

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