by The Urban Grocer in New Food and Packaging on Monday 12 October 2009

What do you get when the head of a creative agency obsessed with chocolate, conceptualizes, designs, and opens his very own chocolate boutique-cum-cafe? In the case of Singapore’s Chocolate Research Facility, the answer is an exotic wonderland of dripping chocolate from the walls, tables resembling chunks of chocolate, and a plethora of chic, stylish stacks of eclectically packaged bars. Designed by Chris Lee and his Singaporean-based design firm, Asylum, the Chocolate Research Facility is an inspired shop with over 100 flavors of tasty chocolate from honey melon and cassis to longan and pumpkin seeds. The fun packaging is full of quirky subtleties too, like identifiable clues that hint at flavors, such as a blurry photograph to suggest alcohol content. Together, the creativity of the concept, combined with scrumptious chocolate dolled up in clever packaging, is not only generating a lot of adrenalin-filled chocolate buzz in Singapore, but around the world, too.