by The Urban Grocer in New Food and Packaging on Monday 7 September 2009

From the cool cats at Mash Design, comes yet another stellar set of creative, fun wine labels. This time around, Mash’s imaginative energy was put towards a series of designs for Red Heads Studio — an inspired collection of fifteen Southern Australian wines that garner impressive reviews worth boasting about. Though Mash is responsible for a number of the Red Heads Studio labels, the comic book like imagery for Esule stands out from the lot. Here, through imaginative illustrations that reflect ‘falling from grace’, the black and white labels convey the story of how two former kings of the wine grape world — Cabernet Sauvignon and Cabernet Franc — were cast aside as other varieties came into vogue. But whatever the history, for sure Mash’s stylish design coupled with Esule’s strong wine ratings will help this deep, velvety red climb its way back up in the ranks.