by The Urban Grocer in New Food and Packaging on Saturday 29 August 2009

Back in April, we told the tale behind the creation of NELSON beer — a collaborative, user-feedback Australian brew. Now, in preparation for Melbourne’s Spring Fashion Week in early September, this same Beta beer has slipped into its most recent attire, designed by Melbourne-based fashion house, Trimäpee.

Together, NELSON and Trimäpee designers Peter Strateas and Mario-Luca Carlucci collaborated to turn the humble bottle into a means of expression, in line with Trimäpee’s eclectic brand and philosophy. The resulting design emphasizes textures, patterns, cuts, and fits, resembling a coat of arms with buttons, chords, and zippers. The limited edition project is the third in a series of collaborative NELSON labels.