Featured Image for Playing dress up with Nelson Beer

Playing dress up with Nelson Beer

Back in April, we told the tale behind the creation of NELSON beer — a collaborative, user-feedback Australian brew. Now, in preparation for Melbourne’s Spring Fashion Week in early September, this same Beta beer has slipped into its most recent attire, designed by Melbourne-based fashion house, Trimäpee.

Together, NELSON and Trimäpee designers Peter Strateas and Mario-Luca Carlucci collaborated to turn the humble bottle into a means of expression, in line with Trimäpee’s eclectic brand and philosophy. The resulting design emphasizes textures, patterns, cuts, and fits, resembling a coat of arms with buttons, chords, and zippers. The limited edition project is the third in a series of collaborative NELSON labels.

About the author

Caitlin spends her days scouring the globe for the world’s coolest food finds. She is the founder of online food pop-culture mag, The Urban Grocer, and is a food writer, blogger, producer, television presenter and supper club chef. She lives between Europe and NY with her husband and their dog, Taco.

Videos from E MINOR TV

Wanted! The next Managing Editor of Australia’s leading sports opinion website

Conversant Media, publishers of Lost At E Minor, is looking for an exceptional Managing Editor with proven strategic vision and endless energy to drive editorial, social and video initiatives and manage an extensive team of writers and editors on Australia’s leading sports opinion website, The Roar. The position is based in Surry Hills, Sydney. For more information, or to apply for this position, go here NOW!.