Mother London’s Recyclage de Luxe campaign

Old-school, timeless French is the vibe of creative agency Mother London’s latest campaign for Stella Artois. Titled Recyclage de Luxe, these massive, 1960s vintage-esc posters lining the walls of London’s tube aim to unabashedly promote Stella’s green credentials. The vibrant, revival ads, along with other campaign gimmicks, are all part of the brand’s efforts to boost its environmental image.
recycled de luxe
recycled de luxe

About the author

Caitlin spends her days scouring the globe for the world’s coolest food finds. She is the founder of online food pop-culture mag, The Urban Grocer, and is a food writer, blogger, producer, television presenter and supper club chef. She lives between Europe and NY with her husband and their dog, Taco.

INVITE: 6 Aussie artists will turn Sydney's aMBUSH Gallery into a giant canvas for a night!

We've assembled a group of talented young creatives and armed them each with a new Microsoft Surface Pro 4 or Microsoft Surface Book on which to create an original piece of art. The big reveal of these works will take place on December 10 at an immersive event at Sydney's aMBUSH Gallery. If you want to come along, let us know why here.