Featured Image for Mother London’s Recyclage de Luxe campaign
Design

Mother London’s Recyclage de Luxe campaign

Old-school, timeless French is the vibe of creative agency Mother London’s latest campaign for Stella Artois. Titled Recyclage de Luxe, these massive, 1960s vintage-esc posters lining the walls of London’s tube aim to unabashedly promote Stella’s green credentials. The vibrant, revival ads, along with other campaign gimmicks, are all part of the brand’s efforts to boost its environmental image.
recycled de luxe
recycled de luxe

About the author

Caitlin spends her days scouring the globe for the world’s coolest food finds. She is the founder of online food pop-culture mag, The Urban Grocer, and is a food writer, blogger, producer, television presenter and supper club chef. She lives between Europe and NY with her husband and their dog, Taco.

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