Mother London’s Recyclage de Luxe campaign
|Old-school, timeless French is the vibe of creative agency Mother London’s latest campaign for Stella Artois. Titled Recyclage de Luxe, these massive, 1960s vintage-esc posters lining the walls of London’s tube aim to unabashedly promote Stella’s green credentials. The vibrant, revival ads, along with other campaign gimmicks, are all part of the brand’s efforts to boost its environmental image.
Tagged: 1960s posters, Mother London, Recyclage de Luxe, Stella Artois
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Forget the chateaux. Forget the birds. Forget whatever nonsensical French-countryside illustrations you’ve seen on wine labels. And enter Mash. Always creative, never predictable, Mash is one of our favorite creative agencies. Hailing from Australia, their portfolio is an excess of clever, unexpected, and quirky takes on otherwise predictable products – like wine. Read more
YOU'RE SAYING (4)
Mairi said | 18 September, 2009
I was just thinking exactly the same thing. I wonder if they know?
Lindsay said | 30 September, 2009
They must know by now. Everyone’s talking about it. What a shameless ripoff! It certainly looks weird to the Canadian eye. The designer was ripping off the CBC logo for a while before she won this Stella job – it had been pointed out on the Canadian Design Resource website quite a while ago, but no one ever thought it would become a major corporate campaign. Apparently the CBC is looking into it.
Simon said | 31 March, 2010
It might be old stock footage from CBC commercials/shows. Maybe thats why they “recycled” the cbc logo.
HAVE YOUR SAY
Ever get creeped out by the Easter Bunny? Or more by the thought of a middle-aged man, dressed up like a Lewis Carroll fairytale, handing out chocolate eggs to random children? Well, we get your fear. There are some Sketchy Bunnies out there, and now there’s an entire website devoted to showing them off. Read more
If you like what we do at Lost At E Minor — and the talented, creative people that we give props to — then we’d love to hear how you can help us get the word out to more people about the site. Read more
Rarely is a film politically poignant as well as wonderfully written, acted and shot. The second feature from director Kimberly Peirce of Boys Don’t Cry was inspired by her brother, who joined the army, and was only possible after months of meticulous research. Read more
Last night, I caught Pagan Fest at B.B. Kings in NYC. I missed the band that I was the most excited to see, T˘r, but Turisas and Ensiferum more than made up for it. Americans have been pretty late to warm up to folk and Viking metal, and bands of this sort almost never tour the States, so it was gratifying to see that the show was sold out, and that the crowd was so exuberant. Read more
Unlike a lot of other web comic artists, the guys at Team Society League can actually draw well. They’re also freaking hilarious. Seriously, can you top pulling God’s finger?
Not all dark, epic music has to be harsh. British songstress Rose Kemp builds operatic folk tunes that crescendo from acoustic, string-infused atmospherics into menacing, down-tuned heaviness, drawing as much from Neurosis as she does from PJ Harvey, Kate Bush, and even Massive Attack. Read more
We love the vivid colours in the Freak La Notte range of t-shirts. The French label’s collection of shirts are like little canvases of super-styled surrealism – bold, elegant, and enchanting.
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A little infectious lollipop rock anyone? Feel free to embarrass yourself singing along at the stoplight. If the other drivers give you that look, roll down the windows and spread the love.
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Using Kyoko Hashimoto’s popular design, these acrylic earrings are made with unique hand formed sterling silver sleepers that make them light enough for everyday wear. Part of Kyoko’s collection, I Blame the Uni, (pronounced ‘oo-nee’, the Japanese name for sea urchin) and inspired by her experiences in the underground club scene of Tokyo. Read more
If you have a Twitter feed that focuses on cool pop cultural things and you’d like to swap Tweets with Lost At E Minor and other like-minded Twitterers, drop us a note (with Tweet Swap in the title). We have a system in place and we’d like to have you in on it! [illustration by Brad Fitzpatrick]
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lisa said | 10 September, 2009
Does anyone else wonder what the CBC’s (canadian broadcasting corporation) old logo is doing “cut up” in this ad. Look here and see if you agree. See it here:
http://www.cbcshop.ca/CBC/shopping/product.aspx?Product_ID=CPGEN00204&Variant_ID=70SBLKS&lang=en-CA