by Jessie Cheung in New Eco on Thursday 20 August 2009

When we feel bad about buying Made in China, we buy it anyway. When the kids at Peppermint Mag feel the guilt, they buy American Apparel. These cats have shown that it’s easy to be cute and stylish while being environmentally conscious. Enviro-friendly is no longer the domain of long-haired hippies and tie-dyed shirts. Welcome to the era of reuse, recycle and the revision of our tomorrow, one little pom pom hat at a time.