apple logo pie
New Food and Packaging /

An Apple Pie. Literally!

The sum of two passions makes this delight possible. A group of techie lovers of cooking created a way of making an apple pie with the Apple logotype simulating a Mac Mini. The special feature of this recipe is that, once the pie is baked, and in order to be eaten, it has to be sliced with a 45 watt carbon-dioxide laser. And there is no doubt that it leaves a perfect mark.
apple logo pie
apple logo pie

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Honest Logos by Viktor Hertz

Viktor Hertz, the clever artist who brought us the pictogram movie poster sensation, is back with a new soon-to-go-viral project titled Honest Logos. In the series, Hertz hilariously reveals the actual content of the company. Or at least what he thinks they should really be called. Read more

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Keyboard Decal Stickers

First there were iPod covers, then iPhone covers. Now there’s Macbook keyboard covers. And not just any covers, either. Swirling, colourful, impressive looking covers that will make your fingers do a double take each time they pound a key. Each keyboard sticker is made with a special Avery MPI material. Fun. Read more

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David Marc Marinelli on his favorite logos

You’ve probably noticed our new logo sitting next to the rotating banners in the Lost At E Minor masthead. It was the fruits of an on-site logo design contest and is the work of London-based creative director, David Marc Marinelli. We asked David to give us the rationale behind his winning entry and to tell us about some of the logos that have inspired him over the years: ‘The Lost At E Minor name already speaks in volumes. It stands strong and its complexity commands attention, so I knew early on that the logo needed to be a typographic treatment. It also had to be unconventional, and appeal to the diverse but ultimately design-inspired readership. It needed to compliment the content of the site and have the ability to sit next to any piece of artwork with ease’. Read more

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Rinkya survival gear for cats and dogs

It is known that the Japanese are very passionate about robotic pets, but now they’re also orried about their real pets in case of an earthquake. The new Rinkya survival gear for cats and dogs is not only a shiny vest for Lassie, but is also flame resistant. It includes small bags with water and cookies for your beloved pet to have something to chew while you run away from the disaster area. But that’s not all. The survival gear also includes a set of aromatherapy oils to help your pet to relax during a disaster. It costs 38,000 yen (approximately 375 dollars) via Rinkya Stores.

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Clocky: a moving alarm clock

Clocky is an alarm clock that notices if you don’t wake up and starts moving all over your bedroom so you won’t be able to catch it and turn the alarm off. Its main intention is to hide and keep ringing untl you wake up. This tinny alarm clock has two all-terrain wheels that can endure all surfaces.

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Japanese Bug Fights

Only in Japan? Perhaps. The Japanese Bug Fights website promotes real bug fights, with combatants such as scorpions, spiders, mantis and giant beetles. The rules are simple: only two bugs must be engaged in the fight. External weapons are not allowed and the fight lasts till one of opponents dies. Hmmm. Read more

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Heart of Darkness is one of my favorite books, and I hope the book jacket that illustrator and graphic designer Cam Floyd did for it will make it onto one pressing of the classic. Read more

If ever there were an apt description of our time, it would be that we are the ‘mobile generation’, in every sense of the word. We are a people of movers, we are offered choice on so many levels. And, in this way, we are far removed — both in ideology and practice — from those generations before us, who were generally more static and certainly less transitory. Read more

This awesome promo video for the Lost At E Minor site was created by our friends over at New York-based design studio, Lifelongfriendshipsociety. It’s all about looking into a black mirror and seeing the creative energy burst back out at you. We think it’s very cool and the first in what we hope will be a series of short videos exploring what it really means to be lost at e minor. Hit us up if you’d like to have a go at creating one.

Musicians in Jacksonville, Florida, often plop themselves amongst breakfasting families to nurse their hangovers at the Fox Restaurant. The food is a step above normal greasy spoon fare, but is just as cheap, with a full breakfast costing as little as three dollars. They even offer bananas as an alternative to grits or hash browns.

You’ll notice a new addition on the site, a brand spanking new job board, packed to the brim with creative positions in New York City. So if you’re looking for a new challenge, a new city perhaps, and you’re in a creative industry, check in regularly to see the latest jobs going. [Illustration by Steve Wacksman]

His name echoes those of colonels and soldiers who fought in the American civil war. But far from that, William Fitzsimmons is actually an obscure songwriter from Jackson, Illinois. Read more

If you’re into supporting WikiLeaks and Julian Assange, here are some T-shirts with leaked US Embassy cables and other classified information printed on them.

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Benjamin Edminston

Benjamin Edminston’s psychedelic heads seem to have some fearful wisdom behind their blissed-out eyes. Read more

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Doctor Who TARDIS zipper robe

Nerd-attack! Man, this TARDIS zipper robe is so much cooler than any Star Wars crap people are hawking this days. This is for the true gangsta nerd.

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Francoise Nielly’s Yellow series

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Honest Food Preparation Instructions

Yes, we’ve all been there: the chinese food from last week that still looks edible amongst the bare surrounds of an empty fridge. But really, we shouldn’t. Just let it be. Or College Humor will expose you! Read more

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Mika

A little infectious lollipop rock anyone? Feel free to embarrass yourself singing along at the stoplight. If the other drivers give you that look, roll down the windows and spread the love.

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Set up in 2011, Rebel Unlit is a printing collaboration between London based Artists Neil Butler and Shanney Mulcahy. They make short run screen-printed t-shirts and limited edition prints from their studio in East London. All the t shirts are fair traded and printed by hand and, as a result, each one is unique. Read more

If you have a Twitter feed that focuses on cool pop cultural things and you’d like to swap Tweets with Lost At E Minor and other like-minded Twitterers, drop us a note (with Tweet Swap in the title). We have a system in place and we’d like to have you in on it! [illustration by Brad Fitzpatrick]


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