by The Urban Grocer in New Food and Packaging on Thursday 25 June 2009

The simple yet bold packaging of Waitrose Herbs makes an impact. If it’s not the tabloid style text that gets you, or the herbs inside the tiny packets, then the cooking tips and clever tidbits branded across each sachet are sure to win you over. Design award committees across Europe have certainly been wooed.

The visionary behind the concept, UK-based consultancy Lewis Moberly, has scooped up an impressive count of honors for the packaging. So if it’s intriguing facts about herbs you crave — and really, who doesn’t? — or just a cool design, then check out Waitrose Herb’s regular collection or their seasonal, rotating specials. All are as creative and educational as they are delicious.