by The Urban Grocer in New Food and Packaging on Wednesday 17 June 2009

Renowned photographers Bèla Adler and Salvador Fresneda have paired together with Spanish agency Moruba to create a modern project for sustainable viticulture: Matsu’s photographic wine series. In this beautiful packaging, the labels for Spanish-based organic winery Matsu reveal the portraits of three generations that devote their lives to the vineyard. Each personality featured on the different bottles embodies the distinctiveness of that wine. Adler and Fresneda’s work captures the characters in a way that brings to life Matsu’s philosophy of linking nature with those that care about it. Through this portrait series, Matsu’s wine trilogy of ‘El Pícaro’, ‘El Recio’ and ‘El Viejo’ is stunningly realized.