
Matsu’s photographic wine series
Renowned photographers Bèla Adler and Salvador Fresneda have paired together with Spanish agency Moruba to create a modern project for sustainable viticulture: Matsu’s photographic wine series. In this beautiful packaging, the labels for Spanish-based organic winery Matsu reveal the portraits of three generations that devote their lives to the vineyard. Each personality featured on the different bottles embodies the distinctiveness of that wine. Adler and Fresneda’s work captures the characters in a way that brings to life Matsu’s philosophy of linking nature with those that care about it. Through this portrait series, Matsu’s wine trilogy of ‘El Pícaro’, ‘El Recio’ and ‘El Viejo’ is stunningly realized.
Tagged: Bèla Adler, cool wine labels, Matsu photographic wine series, portraits, Salvador Fresneda, wine
Also by THE URBAN GROCER

Marou, Faiseurs de Chocolat: a chocolatier in Vietnam
There’s a lot to be said about Marou, Faiseurs de Chocolat, the first single-origin, artisanal chocolatier in Vietnam. Based in Ho Chi Minh City, Marou, Faiseurs de Chocolat is one of the only bean-to-bar chocolatiers in the world to produce chocolate at its place of origin. Read more

The Dutch Baby: oven-baked pancake from Ottawa’s Edgar’s
An oven-baked pancake with soufflé tendencies drizzled with lemon juice and dusted with sugar. Ah, the dutch baby. Thanks to an inspired brunch from Ottawa’s tiny but potent Edgar’s, this old school favorite is making a modern-day coming back. Here, chef/owner Marysol reinvents this classic, turning it into a masterpiece of the sweet and salty persuasion. First, the dutch baby is baked in a skillet greased with duck fat, then filled with tender, salty pork belly, nestled beside chunky apple compote and dotted with knobs of aged cheddar. It’s topped off with a splatter of maple syrup (this is Canada, after all) making it the best new brunch in town. Here’s hoping this is a trend that takes off.

SnoBAr: a shaved ice shop in West Hollywood
Though I’ve yet to visit SnoBar – a natural “shaved ice” spot that’s opened shop in West Hollywood, – one look at that paper-thin texture makes me want to hop on a flight direct to California. Based on a traditional Taiwanese dessert, SnoBar’s shaved ice claims to have the creaminess of ice cream in a ‘feathery, cotton candy-like texture’. (Yes please!) In flavors like green tea, taro, honeydew, and rose, it’s gaining rave reviews from Los Angelinos, hailing it the next big trend. To quote one local blogger, ‘If ice cream could whisper, this is what it would say’. I think a little on-hands research is definitely in order.
YOU'RE SAYING (2)
Lou Sisbarro said | 22 November, 2011
O,,K.
I give up I have been trying to fine the Photogrtaphic wine series wine labed wine for
over a month. Is this for real or a hoxe are a real wine. It is the worlds best kept secrete.
Where the hell do I find this wine in New Jersey and if it exist what is the cost?
Anyon out there can you please supply me with the information.
Head stohs of men in caps and one full body older man
el jpicaro, elrecio,elviejo fourth no namd
By Bela Adler Salvador Fresneda
HAVE YOUR SAY
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jhcrow said | 18 June, 2009
These are amazing…
I don’t think I could bear to cork one of these.
Actually… I probably could, but dammit, I’d keep the bottle.