Matsu’s photographic wine series

Renowned photographers Bèla Adler and Salvador Fresneda have paired together with Spanish agency Moruba to create a modern project for sustainable viticulture: Matsu’s photographic wine series. In this beautiful packaging, the labels for Spanish-based organic winery Matsu reveal the portraits of three generations that devote their lives to the vineyard. Each personality featured on the different bottles embodies the distinctiveness of that wine. Adler and Fresneda’s work captures the characters in a way that brings to life Matsu’s philosophy of linking nature with those that care about it. Through this portrait series, Matsu’s wine trilogy of ‘El Pícaro’, ‘El Recio’ and ‘El Viejo’ is stunningly realized.

About the author

Caitlin spends her days scouring the globe for the world’s coolest food finds. She is the founder of online food pop-culture mag, The Urban Grocer, and is a food writer, blogger, producer, television presenter and supper club chef. She lives between Europe and NY with her husband and their dog, Taco.