Mr Lee’s Instant Noodles

There is a saying in Norway that there are two kings: the monarch king and the Noodle King, Mr. Lee. The creator of the noodle brand of the same name, Mr. Lee’s instant noodles are about as popular as the man himself. And it was for that reason that the international design firm, Design Bridge, worked to create an image for the brand that reflected the character of Mr. Lee, while also boasting its own uniqueness.

The result was a quite literal interpretation of the Noodle King, with his unquestionable wit, celebrated smile, and boldness. The grinning illustrations that adorn the noodle containers are a sort of caricature of Mr. Lee, yet they remain honest to the product and its founder. Countless design awards — and Norwegians — agree that whatever the history or motivation, it works.

About the author

Caitlin spends her days scouring the globe for the world’s coolest food finds. She is the founder of online food pop-culture mag, The Urban Grocer, and is a food writer, blogger, producer, television presenter and supper club chef. She lives between Europe and NY with her husband and their dog, Taco.