
Mr Lee’s Instant Noodles
There is a saying in Norway that there are two kings: the monarch king and the Noodle King, Mr. Lee. The creator of the noodle brand of the same name, Mr. Lee’s instant noodles are about as popular as the man himself. And it was for that reason that the international design firm, Design Bridge, worked to create an image for the brand that reflected the character of Mr. Lee, while also boasting its own uniqueness.
The result was a quite literal interpretation of the Noodle King, with his unquestionable wit, celebrated smile, and boldness. The grinning illustrations that adorn the noodle containers are a sort of caricature of Mr. Lee, yet they remain honest to the product and its founder. Countless design awards — and Norwegians — agree that whatever the history or motivation, it works.
Tagged: cool packaging, Design Bridge, Mr Lee's Instant Noodles
RELATED

Playing dress up with Nelson Beer
Back in April, we told the tale behind the creation of NELSON beer — a collaborative, user-feedback Australian brew. Now, in preparation for Melbourne’s Spring Fashion Week in early September, this same Beta beer has slipped into its most recent attire, designed by Melbourne-based fashion house, Trimäpee. Read more

World’s first eco-friendly premium vodka
Drink enough of this stuff and chances are you’ll feel a little green around the gills. Well, 360 Vodka have beaten you to the punch. They use stylish eco-friendly packaging and then employ an eco-audit to detail the environmental benefits of the packaging. So while it isn’t strictly organic, it is a ‘green’ vodka and as such, a giant, wobbly step in the right direction.
Also by CAITLIN ZAINO

One Ring Zero’s Recipe Project
What happens when you put your favorite recipe to song? Well, Brooklyn-based band One Ring Zero set on a mission to find out. The result? One Ring Zero’s Recipe Project: a compilation of recipes by the band’s favorite chefs sung out verbatim and set to the chef’s musical styling of choice. Read more

A dash of style with Adler salt & pepper shakers
Inspired by the already fabulous Jonathan Adler designs, these irresistible salt and pepper shakers add the perfect dash of style to any kitchen. The recently released chic shakers come in well-executed, creative shapes like whales, penguins, and Adler’s iconic fish. All are lovingly packaged in bright, inspired boxes, making them an overall sophisticated yet playful addition to your table.

Throw out that notion of kitschy maple syrup bottles shaped as log cabins. Canadians now have Drip: a fresh, simple design that was handled with purity and thought, reflecting the product within. These luxury-inspired bottles, reminiscent of old school medicine jars, boast copy that echoes Drip’s concept — delicate, straightforward, delicious syrup. The bottles and its sweet contents are both worth heading north for, so bring on the pancakes.
YOU'RE SAYING (0)
No comments yet.
HAVE YOUR SAY
For the longest time I was an enormous admirer of the loopy, distinct line drawings of Brooklyn-illustrator Matt Hollister. Having seemingly lost track of his work for a couple of years (who knows how that manages to happen), I was shocked to stumble across his work yet again recently while perusing the New York Times. I had to check out his website immediately, and from there I wandered into his blog. The best part was that you could almost watch a new style emerge chronologically, beginning with the old drawings and then a small experiment, a mono print and then, more and more, mono prints and experiments, less and less loopy drawings. Even the subject matter seems to have changed and become much quirkier to accommodate the new style. I’m certainly feeling that staying abreast of Hollister’s work should now prove pretty inescapable.
Musicians in Jacksonville, Florida, often plop themselves amongst breakfasting families to nurse their hangovers at the Fox Restaurant. The food is a step above normal greasy spoon fare, but is just as cheap, with a full breakfast costing as little as three dollars. They even offer bananas as an alternative to grits or hash browns.
Skagen are a Danish-born design company based out of Nevada with an innovative and clean approach to their work. Their trademark product is this titanium mesh watch, which I’ve worn with pride for years. But they also produce different models of sunglasses and jewellery. When so many products these days offer extra gimmicks and weigh you down by their size, Skagen strip it all back and, in doing so, hoist themselves far above the pack.
Check out these brilliant origami-inspired Green Berry Tea bags from Russian-based designer Natalia Ponomareva. While the tea seeps, the bag gradually expands into a poetic and delicate paper crane. The design hasn’t made it to store shelves yet but the concept is so impressive that it deserves sharing.
I’ve been a big fan of Michelle Vandermeer’s work since I came across her Mini Majellen zines at this year’s Sydney Writers Festival. Describing herself as a doer — as in one of those people who are always doing or making something — Michelle’s work, which includes book binding, illustration, jewelery making and her zines, stems from an internal creative springboard and a double degree in architecture and graphic design. Her work is smart and succinct. Read more
Sometimes we need an ad to remind us of what’s important. Normal is beautiful. Keep our oceans alive. Vote. Be more fearless. The Whitehouse Post is an international post-production company whose projects are damn fine. In fact, they are the scary mix of wit and aesthetics that makes any message convincing. Long live Coca-Cola.
So 2008 brings its first great album of the year, the self-titled release from Susanne Sundfør, put out on a small label — Your Favourite Music — and a totally unsettling and challenging listen. Read more
WE'RE POSTING / SOME OF THE BEST

Trip out with Sparrow Vs Sparrow’s retro illustrations, I love their aesthetic, color use and sense of humor. Read more

I live the upbeat, feel good tempo of the new single — A Hundred Hearts — from Philly group, The Swimmers. Off their latest album, People Are Soft, this song is a strangely fitting anthem for the blustery day outside.

Yum, yum, cupcakes are fun. These creations are so clever, so arty, so damn bizarre that it would almost be a shame to eat them. Almost! Read more

Italian-born, New York City-based photographer Paolo Ventura creates fairy-tale like pictures out of amazingly constructed, miniature dioramas that almost trick the eye into thinking he’s a tilt-shift photographer. Read more

Forget battery powered vehicles. Cars made from ice are the future of transportation: no pollution, no honking horns, no painful rap music blasting out of souped up stereos. And if they melt, they melt. You just swim the rest of the way down the slipstream.
Thanks to Sony Australia, four Lost At E Minor readers will win personal audio prizes, including the new 8GB Walkman S series video MP3 player and the MDRXB500 Extra Bass headphones. Read more
Shattered vintage vinyl. The likes of Rolling Stones, Beatles, Beethoven, Mozart, MC Hammer and a touch of Gospel. A combination of music history to wear around your neck wherever you go! Grab one now in the Lost At E Minor store for $33. Read more
DISCOVER MORE
SO...
SEARCH: Can't find what you're looking for? Do a search..
IS IT GOOD FOR YOU TOO?
We hope you're enjoying your time on Lost At E Minor, but it’s not over yet. Got something to share? Tell us about it and we'll look to publish it. If you want to have your work featured on the site, we'd love to hear from you. Pssst, we also have an online store stocking some of the goodies we feature on the site.
If you're a media agency and want to use this platform to connect with our readership, then drop us a line and tell us about it. Oh yeah, and we do digital consulting for cool brands that want to reach the sort of demographic that visits this site.











