Cazwell’s earworm: I Seen Beyonce At Burger King
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Having collaborated over the years with the likes of Amanda Lepore, Larry Tee, Boy George, and David Lachapelle, Cazwell’s fun mix of electrified dance music and old school hip hop embodies the same spirit of goofball experimentation that has been the hallmark of artists like M.I.A., Neneh Cherry, Eminem and Deee-lite. All of which is wonderfully realised on the catchy as all hell lead single — I Seen Beyonce At Burger King — from his new album, Watch My Mouth. You can download it for free, along with new music from Deastro, Mos Def and Polly Scattergood, via the Music Download section of the Lost At E Minor site [psst, it's in the third column]
[audio:http://girlieaction.com/cazwell/sounds/ISeenBeyonce.mp3]
2 comments
kinski Wednesday 27 May 2009
it’s hard to wrap my 2009 shaped head around this being music, it’s essentially advertising. It’s full of product placement, brand association and the repetitive use of the burger chains name convinces me it’s not art, it’s jinglepop.
Does that make it irrelevant? In this day and age we are super soaked with advertising, perhaps it’s just natural to have it spew forth as music, the advertising industry have done well.
adorno Monday 8 June 2009
i heard this track at Berlin in Chicago last night and it blew my mind. Totally don’t agree with you, @kinski, that this is itself a vehicle for product placement or a celebration of consumerism, I think it’s actually quite ironic, really funny and has a catchy baseline (would totally remix with some beatrepeats and a harder kick, though)