by The Urban Grocer in New Food and Packaging on Thursday 23 April 2009

Whenever I can’t decide which wine to choose, I go for the one with the coolest label. That’s exactly how I discovered Mollydooker. This award-winning vineyard not only boasts some of the most creative, innovative, and artistic labels of any bottle on the shelf, but the Australian winery produces delicious stock with stellar ratings. Year after year Mollydooker’s stash wins accolades for its voluptuousness, richness, and pure taste. The winery’s bottles are consistently rated one of the world’s best value, and rating guru Robert Parker even awarded a hefty 99 out of 100 points to their awe-inspiring series.

Despite the bar being set at towering heights, the label’s ingeniousness manages to compete for center-stage. Designed by Australian-based agency, Mash Studio, the stickers are playful and colorful, inspired by antique books and old-school advertising illustrations. Reflecting the attention to detail that Mollydooker puts into its wines, all type was hand drawn and on certain series, custom fonts and writing recite poetry. Every label also weaves in quirky stories that narrate the history of the Mollydooker husband-and-wife team’s grape-crushing life. With superb attention to detail and formidable talent both in the design and the wine-making, Mollydooker is a definite knockout.