Design the next Lost At E Minor logo
We’re turning it over to you to shape the look of the new Lost At E Minor logo, one that sums up everything this site stands for: discovery, creativity, all rolled up into a logo which is cool and readable. Yes, readable! We’ll give the winning designer $400.
The designer that creates the winning new Lost At E Minor logo, as judged by our editing team, will have that logo splashed across all our products, will receive a prominent credit on the site, and will be handed a cash prize of $400.
So this is what you need to know: the logo must be rendered in various output formats, be clean, simple, paired back yet cool and compelling. The rest is up to you. Send us your finished Lost At E Minor logo via the submit form on the site. We’ll post all submitted logos under the original post and will rely on the feedback from our readers to make the decision on which one to go with, so every entrant gets some exposure. Entries close May 8th and the winner will be announced on the site shortly after that.
To enter, send us your completed Lost At E Minor logo via the Submit Form.
Submitted Logos
Jason Kuehn
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April Laws – “I created you mascot… a minor e who loves to eat! I think it reflects what you do: absorb and digest. Hope you like it.”
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David Hagger – “Crazy that you guys should be chasing a new logo as I was sitting on the tram the other day doodling ‘lost at e minor’… Uncanny that I read your post today.”
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Linda Cummins
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Paul Ikin
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Stephen Matthews – “Here is your new logo – a cardboard box. It symbolises all that is happening today. The board itself sheds itself of wealth. The hand-made ethos stands for ‘do-it-yourself’ and it has a second use as a guinea pig cage when my sons’ pets come over. It could easily become a low wattage light giving off typographic shadows, or a planter, the possibilities go on…”
“This is an attempt to show the box in motion, a living logo.”
“I’m sure you’re wondering how this might actually be used as a masthead. Being 3D it allows for interaction with it’s background. lostateminor is 3-dimensional in content and it’s participants are 3D, now its logo can be.”
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Stephanie Cummins
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Rory Toomey
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Odair Faléco
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Carlos Vazquez
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Neeraj Sarna
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Daniel – “For me, the first things that came to mind: E minor = Guitar; and Lost = Torch. Put them together and you have this. I was trying to give the impression of guitar tabs and also combine the O and the T to formthe torch. Enjoy!!!!”
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Mark Bol – “Based on the web, it is one word, spaces don’t work, capitals are not required. It carries real information, facts, and opinions of substance. the classic serif font embodies this.
Many forward slashes come together to form lostateminor. it is what it is. The white is larger than the black. the black, the addresses. the white, the filtering, the collection, the interpretation.
Lostateminor is transparent, the banner art is as a background is not obstructed. Intelligent content which does not have to rely on tricks and effects.”
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Romualdo Rommel Perez – “I made the e in a stylized vortex and made connections with the other texts to form the logo.”
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Adam Okrasinski – “This version has a gradient fill, but it would change to reflect colors from the banner it sits upon.”
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Mike Frank – “Simple typography with a nice thick modern san-serif provides a window into a moment that can rotate. Use with or without a background texture.”
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Alisha Watford – “My interpretation of discovery, creativity and artistry in a ‘Lost At E Minor’ logo.”
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Francisco Galárraga – “Lost At E Minor is all about discovery, and in your face content. The type is direct and easy to read, even in it’s slanted form. Coming from the beyond the top right corner the logo “comes to view screaming “i’m here!” to visitors. The transparent text area gives equal importance to the visual content as to the brand itself.”
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Tiffany Hancock – “The name ‘Lost At Eminor’ immediately made me think of being lost in a maze, which fitted in with the idea of discovery. I also hand drew the lettering to give a sense of fun and creativity.”
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Tara Higgs – “It’s different. I hope you like.”
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Joanne Lam – “Inspired by the lines of musical notations, as derived from the “e minor” part of the name.”
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davemanc – “Negative space agogo, would need tweaking and font experimentation for final, just throwing an idea at your thought wall to see if it sticks or dribbles down in to the rejection gutter. Lots of options and playability, featured image taking negative space etc.”
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Daniel Sicolo – “A clean modern logo with samples on both light and dark backgrounds.”
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David Marc Marinelli
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Ben Hill – “Lost at E Minor is a place where people come to gorge themselves on creative inspiration. That is the essence of a site like this… It’s all about the work showcased. This logo is the stylish unassuming partner of the featured artists and projects. The circle serves as a place where featured projects and the logo cancoexist. I hope you dig it.”
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Jamie Strand Roscini
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Tara Higgs – “I created this logo to show mostly what I think Lost at E Minor is…discovery (looking, listening, reading, learning and immersing).”
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Daniel Meyerowitz – “This design, which I made in my HS digital graphics class, was really inspired by the content of this website: fun, funky, and alittle wild.”
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Gabriel Towles – “Hope you enjoy!”
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Murphy Spence – “Here are several drafts of my Lost at E Minor logo 
Hope you guys enjoy”
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Andrew Tiller – “Lost in the urban sprawl.”
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TJ Lewis
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Sreyas Reddy
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George Coogan
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Joel Garza – “This is the logo that I worked really hard to create, so just for that you should totally make it your own. Love what you guys do way too much!!!”
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Daisy Kannis – “I aimed to treat typography like a maze…’lost’ in a maze of thoughts in the mind of a creative person/creative environment…yes, sounds corny/obnoxious, (spinning **** IS part of validating a design…no?) but i actually DID have that in mind when coming up with it…tried to show options of how it could look on your banners.”
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Letitia
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Kate Johnston
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Mike Walsh – “Lost at e minor GLOWS creativity. With an INVERSE look on things. Yet they stay ORIGINAL.”
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Mel Colvin
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David Marc Marinelli
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Grant Clark – “3 logo options for the new Lost At Eminor identity. They’re pretty flexible when it comes to colour changes and/or backgrounds. I realise I may be erring on the legibility aspect, but I think they’re readable!”
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Samuel Gee
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Rev. Jeff – “Argh! Daisy Kannis’s posting beat mine using the labyrinth as inspiration. It is cool to see how similar sparks get executed in such different ways. This one came to me from a Saul Bass + Piet Mondrian love child.”
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Taylor Jones
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Evan Papa – “The logo uses the bird to represent discovery with the musical note giving the logo a link to the sites name.”
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Jenna Read – “A design which plays off the concept that a good idea can graphically be depicted by a light bulb. In this design, it is not your usual light bulb, but one that is bursting, exploding with a new creative idea.”
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Lynette – “From London back to Oz, love your site and you have a lot of talented designers to choose from. My inspiration came from within the pages of your site and what you represent.”
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William Soo
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Carolina Celis – “I’m an Industrial Designer, who loves illustrations and Flash Animations. I always look at your website, i think is amuzing and fun.”
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Jon Swendris – “Clean, legible, and simplified these logos demonstrate Lost At E Minor’s transcendence across all media.”
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WLShia
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Kevin Vo – “Focusing on the AT as a graphic device that can be treated with variations to make it unique.”
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Sasha Liu – “My one’s weird.”
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Anna Chard – “Lost At E Minor brings together the whole spectrum of creativity in one place. My new logo design for you, demonstrates this in a simple and playful way. I wanted the lettering to be linkedtogether, yet feel individual, like all the different areas in your website. Hope you like it.”
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Tim Eggert – “Four logos shown here pretty much without color.”
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Robert Bacchetto – “These are different colored lights of the logo design. This idea is based on the concept of your website you can choose the colour of the site. You can now choose different colours of the logo and using a light to colour the site.”
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Chris Gordon
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Natalie Pereira
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Melissa Currier
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Sara James – “Find your way…”
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Adam James – “Two designs, based on using opposing arrows as a visual representation of the word ‘lost’.”
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JP Schmidt – “Creativity and Exploration. I thought how better to convey these ideas than through street art? 
Then I thought of “exploration” again, and thought, SPACE! It doesn’t alienate anyone, and let’s you what the site’s about.”
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Jyoti Mary Singh (Mary)
“Logo 1
CONCEPT – Lost at E Minor is place for community,where people are given opportunity to discover their creativity and share with others.Along side the editors and writers of this website help the readers to be in touch with the latest trends in every field.This collaboration is the key to success of this website.
SYMBOL – The two spot color merged symbol represent successful progress (motion) of the site. The two shapes represent community and editors/writers,who together give a dynamic look and feel to this website,which is represented in the merged symbol.
LOGOTYPE – is very simple in negative and positive. All the characters are linked together supporting each other conveying the message “together we can discover new avenues in future.” The design contains curves and hard corners to create an oppositional feel – simple yet sophisticated to help attract core audiences of this website.”
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Orlando Lopez – “These are some of my ideas for a new site logo.”
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Pam – “Some like things clean and simple, like the type. Some like things not so clean and simple, like the heart. Contrast can be good. Everyone ‘hearts’ the Lost At E Minor site.”
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Michael Kleinman – “I couldn’t make up my mind, so I ended up trying multiple styles.”
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Ali Arad – “Here are some ideas for your new logo.”
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Jose Castro
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Chris Alcantara
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Martha Pettit – “Color bars always make feel mixed-up and lost in a good way.”
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Chris Swimley – “I hope you like it.”
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Javier Del Rio - “I play with something readable… that was all… and some clean things… that can be play by some textures and some other elements… readable is the key of this props…”
“I’ve been playing with something simple, but readable… but also that has that kind of fun and simplicity …
that has something iconic that could be used in some other materials in one color and also with textures and a lot of applications…”
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Jane Abma (aka Abmatron) – “No matter how many sketches I went through for this, my mind kept going back to simple type with only a few custom tweaks. There are loose connections to guitar strings modification as well.”
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Jeremy Gordaneer
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Mihoko Hakata – “Pleasure of Being Lost”
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James Crawley – “A custom font created by using only perfect circles and rectangles. This logo is proof that all things ordinary can be beautiful.”
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Terry
Please leave a comment to let us know your thoughts.
Tagged: design a logo, Lost At E Minor logo
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Design the new Lost At E Minor logo
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David Marc Marinelli on his favorite logos
You’ve probably noticed our new logo sitting next to the rotating banners in the Lost At E Minor masthead. It was the fruits of an on-site logo design contest and is the work of London-based creative director, David Marc Marinelli. We asked David to give us the rationale behind his winning entry and to tell us about some of the logos that have inspired him over the years: ‘The Lost At E Minor name already speaks in volumes. It stands strong and its complexity commands attention, so I knew early on that the logo needed to be a typographic treatment. It also had to be unconventional, and appeal to the diverse but ultimately design-inspired readership. It needed to compliment the content of the site and have the ability to sit next to any piece of artwork with ease’. Read more
Tell us your favorite new Lost At E Minor logo
We turned it over to you to shape the look of the new Lost At E Minor logo, one that sums up everything this site stands for and rolled up into a design that’s cool and readable. And we had a stack of very clever and creative submissions come in. So now we’d love to know what you think. Check out the entries that we’ve had, and help us decide the winner by leaving a comment under this post or the original design a logo post telling us which of the new Lost At E Minor logos you think we should run with.
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YOU'RE SAYING (27)
SNAP! said | 22 April, 2009
Hells ye!
http://www.snapme.ca/content/design/2009/04/21/design-next-lost-e-minor-logo
alison said | 22 April, 2009
Love the cardboard box logo. Would like to see more experimental logos like this out in the world. And the last logo by Rory Toomey is v. fun.
max said | 23 April, 2009
I like the Odair Faleco`s logo, it has a good composition and great applicability. Nice work…
Kyle said | 24 April, 2009
Daniels Logo = Clever I really like his one.
anja said | 26 April, 2009
i have to stay almost all of them are hideous, what are people thinking or not… i like the one Mark Bol did. very sophisticated with great idea behind it.
quit said | 26 April, 2009
i think mark bol’s has to much explaining to do. it’s too complicated, concept wise.
Michael said | 7 May, 2009
I like Evan Papa’s, nice concept and simple but cool execution.
MIke walsh said | 9 May, 2009
Jenna Read’s should win.
JP Schmidt said | 11 May, 2009
Um, when are you going to post mine?
eff bee said | 11 May, 2009
Adam James – contemporary and intelligent interpretation of the brief. sadly very few decent ones to compare it against.
Sheena said | 12 May, 2009
It’s between Schmidt’s first option and Marinelli’s third option.
What’s your deadline on this comp Lost?
Zolton said | 12 May, 2009
Deadline has officially passed. But we’re still happy to accept some late entries …
Zac said | 13 May, 2009
Some AMAZING ideas and executions here (and some which are way….way….out there!). Love it guys. (I’m a fan of Javier Del Rio’s stuff – nice work.)
@JP Schmidt: If we have accidentally left yours off – please contact us again. We will publish on this post all submitted entries given the time you’ve all spent on this.
Thank you!
JP Schmidt said | 13 May, 2009
No, they’re all there! Thanks!
javier del rio said | 14 May, 2009
I send another one… hope you can check it out…. ¡hugs to everyone!
Odair Faléco said | 19 May, 2009
When the result comes?
Margarita said | 20 May, 2009
I vote for Rev. Jeff. It’s modern, graphic, to the point, with a clever use of typography.
Justin said | 22 May, 2009
OK, in the ‘creative’ interests of stirring things up, I have to say that as a whole, these logos are extremely weak in my opinion (as a non-designer but a digital/creative/brand strategy person). Almost all of them completely fail to address the brief; discovery + creativity (which is cool and readable). The only evidence of a real idea that might fit the brief is Mike Frank’s discovery ‘window’ concept (although not completely unique as several brands use this, notably Nokia’s Ovi). The maze concept also comes close but fails the readable requirement!
Now, I love LAEM, and take my hat off to everyone who went to the effort (for free) to take part. But I sincerely think there is much, much better work that could be done. I also think that LAEM would do damage to their brand (and existing image etc) by replacing their current logo with a clearly inferior one.
So, over to others, am I off target and missing the thinking behind some of the designs? Or am I right? Any creative directors out there willing to pass judgement?
At the minimum, it deserves some debate. At the maximum, the competition could/should be re-run with a stronger brief. I would certainly be open to working with a designer to develop the thinking & strategy behind an approach, and submitting something for others to judge!
Tom Harle said | 24 May, 2009
I agree with Justin. The brief was pretty open-ended, which seemed appropriate at the time considering the diverse reach of the site, now it seems like that’s been a little misunderstood by contributors. I’m not going to say too much because although I am a graphic designer I’m in the middle of my final projects at university. But I think that there’s a really exciting outcome somewhere waiting to happen, which maybe we haven’t seen yet.
David said | 27 May, 2009
I’d only agree in part. Although the majority of logos are lacking quality, (which is to be expected from any open competition), there are some that definitely show promise. It would be a bad decision on LAEM’s part to issue a new brief, without exploring these options further.
A decade of experience designing/implementing brand identites tells me that if LAEM is finding it hard choosing an option, but sees potential in some of them, it would serve them well to ask those particular designers to submit refined concepts, which take on board their concerns.
It would also be helpful to see some of the concepts in situation. After all, the brand has a clear role to play as a masthead.
Zolton said | 28 May, 2009
Hi guys and gals, a BIG thankyou to everyone who took part in this contest and who spent some serious time creating all the interesting, vibrant and fun logos that are sitting on this page. We’ve been literally blown away by the response and the quality of the work. Thankyou also to all of you who have left a comment on the post telling us which logo is your favourite. We’ve been following your responses with interest. And so we can tell you now that we have made a decision on the winning entry, and we will be announcing it next Tuesday under this post. So tune in then and see what logo will be adorning the Lost At E Minor website!
Zolton said | 3 June, 2009
HI guys, we’ve had a long deliberation period and have debated pretty heatedly the winning entry and have reached a conclusion. The designer who has created the new Lost At E Minor logo is David Marc Marinelli! We liked his simple but stylish design and the legibility of it, which will translate nicely to the top of this website. David will be refining his wining entry a little bit over the next week and we hope to have the new logo live next week. A big congratulations to David and a huge thanks to everyone who has submitted an entry and commented on those that we received.
JP Schmidt said | 3 June, 2009
Big ups to David! Nice work!
Zac said | 19 June, 2009
A HUGE thank you for all of you who have submitted designs or followed this process.
The new logo is live – nice work David.
Zac
Lost At E Minor
Nilly said | 23 June, 2009
Well done to the winner, but I have to admit I am very disappointed with the logo you have chosen. I agree with ‘Justin’ (posted 22nd May) – I don’t feel the new logo gives a feeling of creativity, discovery or inspiration – which are all of the things I think of when visiting your site. It is very ‘legible’, but I have to admit if I saw it on it’s own, I would not think of your site at all. Wish you had gone with something more chaotic + creative – a bit like your site! (I say that in a good way!)
Highly disappointed… 
David said | 24 June, 2009
Nilly – thanks for the thoughts. Much appreciated – it’s always good to hear feedback from both sides of the coin.
However, give the logo time to settle – I believe it has a resonance that will grow with the brand. You may even find yourself changing your mind over time…
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Tom Harle said | 21 April, 2009
Why is is called ‘lost at e minor’ at all? Is it a song reference or something? Just trying to think of jump-off points