
Nelson Beer: a drinker created brew
For the past few months, our Newcastle office has been getting stuck into the goodness that was the aptly named beer, Trial Brew. I say has been, because the beer has recently shed its Beta name and stepped out rather strikingly under its own new moniker, Nelson beer. Nelson Beer! Hmmm, kinda has a nice ring to it. But like all good brews, Nelson comes with a twist. No, no, not the top. But rather, the concept: the Melbourne based brew is almost exclusively the product of user feedback. Yup, drinkers have helped shape and refine the taste on an ongoing process.
The project went as follows: ‘We gathered feedback from around a thousand creative types regarding the look, taste, and possible names for the beer. This information was then collated in a neatly labelled ring binder and sent to our brewers. After analysing this information, the educated types made a few minor changes to Trial Brew, resulting in the Nelson we see today. Finally the emperor received some new clothes. A brief was thrown out to a few Australian based illustrators and graphic artists to bundle together some ideas for the bottle. Sydney-based design duo Sonny Day and Biddy Maroney eventually won the day with their piece entitled:,Sneaky Rafter’. The fruits of all this labour is Nelson beer, named after the area in New Zealand where the hops are brewed, a true collaborative effort,and a mighty fine drop as well. Phew! I think I need one now.
Tagged: best Australian beer, Nelson Beer
RELATED

Let’s be clear: the Lost At E Minor office is quite partial to a case of two of cleansing ales. We favour brews that have real taste and spirit. So there was delight all-round when we were introduced to a new Australian Lager and Pale Ale: John Boston.

It’s one thing to sell beer in preserved animal carcasses, but how about selling beer to preserve animals? Well, that’s exactly what Australian Nail Brewing Company is doing with their new limited edition Antarctic Nail Ale. This brewery has teamed up with the Sea Shepherd Conservation Society as they campaign to prevent the illegal hunting of whales in the Antarctic sanctuary. Read more

Playing dress up with Nelson Beer
Back in April, we told the tale behind the creation of NELSON beer — a collaborative, user-feedback Australian brew. Now, in preparation for Melbourne’s Spring Fashion Week in early September, this same Beta beer has slipped into its most recent attire, designed by Melbourne-based fashion house, Trimäpee. Read more
Also by ZOLTON

Maths explains the origin of superhero characters
I love the colours and simple reasoning in this clever series by Scottish illustrator Matt Cowen, which uses basic maths equations to explain how certain pop culture icons came to be. Read more
Star Wars Uncut: a fully crowdsourced version of Episode IV
The project of creative technologist, Casey Pugh, this full length version of the George Lucas masterpiece was created from multiple 15 second segments recreated from the original movie and submitted by thousands of Star Wars fans, which were then spliced together by editor Aaron Valdez to form the final product. Genius, as both a commentary on contemporary pop culture trends (there are references to LEGO, stop motion, memes and the like) and on the power of tapping your audience for quality material.
Filmmaker creates LEGO stop motion to propose to girlfriend
Now, this is one for the ages: back in 2010, Atlanta film-maker Walter Thompson created a jaw-dropping LEGO stop motion to propose to Nealey Dozier, his girlfriend of four years. The video took 22 hours of shooting and some 2,600 pictures to splice together, a small sacrifice to pay for years of happiness together. Right? Right! Oh, and she said yes. Bonus.
YOU'RE SAYING (0)
No comments yet.
HAVE YOUR SAY
Vincent Mauger messes with our relationship to space and volume with massive forms made from industrial materials as well as beautiful 2D pieces in which he traces imaginary topographies, creating an illusion of three-dimensionality. Read more
Austin-based photographer William Hundley loves juxtaposing completely absurd and unrelated objects. Whether it’s fabric-draped people in mid jump or chihuahuas and Easter Island heads standing on cheeseburgers, Hundley takes an almost Dadaist joy in making random, giddily puzzling images. Read more
Oh man, what I wouldn’t give to be able to sing like Neil Finn. His voice rasps with all the sincerity and integrity of a thousand heartfelt melodies. Heck, I’d probably trade my prized collection of Archie comics for just the chorus on this song. Driving Me Mad? You betcha(dupa). This man is a treasure. Bow low indeed.
A young female once said, ‘if I were into hot bikie guys, I would always hang out at Deus’. Translation: Guys on bikes like to hang out at Deus Ex Machina because they love the quality custom bike and all the quality trimmings. And, seriously, even the most Toyota Corolla driving of women will be entranced by the beauty of the custom work done by this place. Men and women alike fill the humid, tin-roofed showroom, running their fingers from the rough leather seat thing to the glossy front cover thing to the shiny metal handlebar things. Of course, if you really don’t care, or don’t know how to appreciate a thing of beauty, then, surely, you will love the Deus café. Truffle oil drizzled field mushrooms appear on the breakfast menu. If that doesn’t make you bow at the Altar of Deus, then you can go to hell.
This sweet little project going on in Melbourne involves sleepovers. Cara Fox writes short stories about them and Douglas E Pope photographs them. The resulting collection will be exhibited later this year. Read more
Recently formed hip-hop duo, Rootbeer (Pigeon John and Flynn Adam), have just dropped a super fresh piece of audio pie right in your kitchen. Influenced by artists such as MGMT, N.E.R.D and A Tribe Called Quest, Rootbeer offer up an edgy and unfeigned lyrical style. Turn up their debut release, The Pink Limousine EP, to eleven. You’ll find it impossible not to make shapes.
Each one of these Bracelaces by Itunube is turned into an elegant drawing on the skin using different kinds of lace combined with leather, metal components and glass beads. They are just US$25 in the Lost At E Minor store.
WE'RE POSTING / SOME OF THE BEST

Francoise Nielly’s Yellow series
Parisian visual artist Francoise Nielly brings technicolour to the forefront in her latest series, Yellow. Featuring thick impasto palette knife strokes and trippy neon hues, Nielly captures the vulnerable expressions of her muses to a tee. Read more

A little infectious lollipop rock anyone? Feel free to embarrass yourself singing along at the stoplight. If the other drivers give you that look, roll down the windows and spread the love.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Benjamin Edminston’s psychedelic heads seem to have some fearful wisdom behind their blissed-out eyes. Read more

The return of the Brionvega rr226
Italian brand Brionvega has resurrected the classy Radiofonografio piece first created in 1965. The updated version is just like the original turntable/radio unit, but also has a CD/DVD player.

It’s refreshing to see artists like Joe Kievitt who are contented to explore the beauty in simple forms and asymmetrical patterns. Read more
We’re pleased to announce that, as of today, there is free shipping on all items and for all orders in the Lost At E Minor store — our stash of favoured goodies that you can buy for yourself, your friends, or your frenemies (hey, hey, why not?) We’ve got heaps of cool tees, jewellery, watches and other fun items, so knock yourself out. Not literally, of course. [browse the Lost At E Minor online store]
If you have a Twitter feed that focuses on cool pop cultural things and you’d like to swap Tweets with Lost At E Minor and other like-minded Twitterers, drop us a note (with Tweet Swap in the title). We have a system in place and we’d like to have you in on it! [illustration by Brad Fitzpatrick]
DISCOVER MORE
SO...
SEARCH: Can't find what you're looking for? Do a search..
IS IT GOOD FOR YOU TOO?
We hope you're enjoying your time on Lost At E Minor, but it's not over yet. Got something to share? Tell us about it and we'll look to publish it. If you want to have your work featured on the site, we'd love to hear from you. Pssst, we also have an online store stocking some of the goodies we feature on the site.
If you're a media agency and want to use this platform to connect with our readership, then drop us a line and tell us about it. Oh yeah, and we do digital consulting for cool brands that want to reach the sort of demographic that visits this site.




