by Katriane Hill in New Trends on Sunday 5 April 2009

The makers of Häagen-Dazs want to join the eco-movement as well, it seems. The ice cream giant recently revealed Five, their new line of pared-down ice creams. Flavors like mint, ginger, coffee, vanilla bean, and passionfruit are touted by the makers as having less fat than its contemporaries, and each flavor has five ingredients — skim milk, cream, sugar, egg yolks, and natural flavors. Critics have one complaint: why not organic milk or a milk that doesn’t contain the bovine growth hormone?