by Alison Zavos in New Photography on Wednesday 25 March 2009

We asked the photography team of Cody Cloud and Julia Galdo whether they thought it was necessary to have a distinct personal style in fashion photography or better to be flexible and be able to switch styles as the project requires: ‘It’s better to have your own distinct point of view. The style can change, and aesthetics can differ, but if you approach work with a certain understanding to why you’re taking photographs then it should have a certain consistency. We think looking at work is key in defining style. Knowing what’s out there and understanding why we’re are drawn to it is incredibly important’. There’s a full interview with Cody Cloud and Julia Galdo on the Feature Shoot website.