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New Food and Packaging /

[Me] & Goji: design your own cereal

Imagine designing your own artisanal, organic cereal online, and then have it arrive at your doorstep a few days later in a sustainable capsule. Sure beats raisin bran! And that’s the concept behind [Me] & Goji, an ambitious new start-up that allows users to customize their own cereal through their website. Choose from over forty organic, natural ingredients such as goji, the Tibetan superfruit after which the company is named, granola, barley flakes, and a whole variety of exotic fruits and nuts.

When happy with your morning concoction, slap on a name and wait for the capsule to arrive on your doorstep. The cylindrical design is a marriage of art and science: influenced by simple, modern-minimalist interior design, the capsule was created with the intent of being aesthetically appealing enough to sit on your countertop, yet functional and sustainable, too. Not only is it entirely recyclable, but users can also offset their carbon emissions for a dollar at checkout. So whether you’re an eco-advocate, health fanatic, or design enthusiast, [Me] & Goji is sure to whet your appetite.

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Looking for the perfect gift? Check out the goodies in the Lost At E Minor online store or for a curated range, try this selection of cool presents.
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One Ring Zero’s Recipe Project

What happens when you put your favorite recipe to song? Well, Brooklyn-based band One Ring Zero set on a mission to find out. The result? One Ring Zero’s Recipe Project: a compilation of recipes by the band’s favorite chefs sung out verbatim and set to the chef’s musical styling of choice. Read more

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A dash of style with Adler salt & pepper shakers

Inspired by the already fabulous Jonathan Adler designs, these irresistible salt and pepper shakers add the perfect dash of style to any kitchen. The recently released chic shakers come in well-executed, creative shapes like whales, penguins, and Adler’s iconic fish. All are lovingly packaged in bright, inspired boxes, making them an overall sophisticated yet playful addition to your table.

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Drip Maple Syrup

Throw out that notion of kitschy maple syrup bottles shaped as log cabins. Canadians now have Drip: a fresh, simple design that was handled with purity and thought, reflecting the product within. These luxury-inspired bottles, reminiscent of old school medicine jars, boast copy that echoes Drip’s concept — delicate, straightforward, delicious syrup. The bottles and its sweet contents are both worth heading north for, so bring on the pancakes.

YOU'RE SAYING (3)

nikki said | 24 March, 2009

mmmm i wish they shipped to Australia, the ingredients are so delicious!

Drew said | 26 March, 2009

I am involved in bringing this concept to the Australian market. It is call Mycereal and will be available at the end of this year. Any one interested in this product and would like to make any comments it would be most helpful.

The Beautiful Kind said | 28 March, 2009

I hope the NYTimes picks up this story – they would love showing off designer cereal and pointing out that it’s remarkable to attempt such a venture in this scary recession freak out. Yep, leave it to them to sensationalize cereal.

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This design by Gabriel Dishaw is an original creation constructed from little more than old junk such as adding machines, typewriters, and computer parts bound together using wire. Read more


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Foster + Partners has declared that the walled city of Masdar in Abu Dhabi will be the world’s first zero-carbon and zero-waste city. Read more

Ok, so superlatives aren’t really my thing but, damn … the Meet Lincoln t-shirt from emerging fashion label, Klaus Industries, is the coolest tee I’ve seen all year. Who would have thought that America’s finest would make such a striking print graphic. Read more


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Wheeeeee! This game is so freaking fun! You move your cursor over each dot to make them split into four smaller dots ad infinitum.

We got the inside word from Josh Diamond of New York experimental group, Gang Gang Dance, on the music that is moving him right now and he started off by propping the beautiful Ryuichi Sakamoto track, Merry Christmas, Mr. Lawrence: ‘It’s just an amazing piece of music — serene, austere (in a heavy, beautiful way), emotional, a great mix of electronic sounds, patient, and a wonderful melody, with a quality of yearning for a better place. Every time I listen to this song, it puts me in a trance’. Read the rest of Gang Gang Dance’s Secret Playlist.

I’m really excited about the Melbourne band Plug-in City. They remind me of Belle & Sebastian, The Kooks and Cut Copy all in one. What more can us New Yorkers ask for?

Lindstrom, the man who single-handedly coined the term ‘minimal space-disco’ (well, perhaps nudged in the right direction by Orbital et al), recently released a new, rather ambitious, album, Where You Go I Go Too. Weaving between ambient trance and breakbeat-flecked disco, the producer responsible for the mesmerizing reworking of that tune we all secretly love, Roxy Music’s Avalon, has produced a worthy follow-up to his 2006 album, ‘It’s A Feedility Affair’. This time, however, there’s only three tracks, ranging between 10 and 29 minutes in length, and the Eno/Ferry influence is thankfully clear to all.

WE'RE RESPECTING

WE'RE POSTING / SOME OF THE BEST

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Man-Tsun’s painterly images

Hong Kong-based illustrator Man-Tsun draws dark and beautiful painterly images that look like they are straight off a high-end Japanese animated film. Read more

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Alex Passapera

Alex Passapera’s dizzying pen and ink drawings are cascades of images melting into one another, often looking like contorting, mutating creatures spewing blood-like ink splatters. Read more

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Karen Caldicott’s clay head models

British born, New York-based model maker Karen Caldicott has been making clay heads for all major US publications over the last decade. Read more

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Kris Kuksi

Good thing Kris Kuksi channelled the trauma of growing up with an alcoholic stepfather, his disdain for ‘the typical American life and pop culture’, and his fascination with the macabre into obsessive, baroque assemblages, paintings, and drawings. Read more

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Car from made ice

Forget battery powered vehicles. Cars made from ice are the future of transportation: no pollution, no honking horns, no painful rap music blasting out of souped up stereos. And if they melt, they melt. You just swim the rest of the way down the slipstream.


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Thanks to Sony Australia, four Lost At E Minor readers will win personal audio prizes, including the new 8GB Walkman S series video MP3 player and the MDRXB500 Extra Bass headphones. Read more

This beautifully soft, handmade and dyed scarf is by the New York-based designer, Ryan Sullivan. They can be purchased through the Lost At E Minor store. Read more

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