by Katriane Hill in New Fashion on Tuesday 3 March 2009

Rani Jones, the ethical label founded by Rani Patel and Lucy Jones, made their debut at London Fashion Week in September of last year. Rani Jones uses recycled materials (such as pineapple fibres and coconut husks) in order to make sleek, body-hugging designs. While they are still a new company (the founders had just five months to prepare their first collection in time for S/S 2009 London Fashion Week), they are well on their way to make geometry and eco-fashion a part of the mainstay.