by Andres Colmenares in New Trends on Thursday 22 January 2009

The team that created Polapremium, where you can still buy vintage polaroid cameras and film, have just launched The Impossible Project, looking out for the future of instant integral film, which feeds polaroid cameras. The objective is to restart production of analog integral film in 2010, so they have acquired from Polaroid old equipment and a factory in the Netherlands. Now they have a year in which to re-invent instant film. They’re looking for ideas and support through their website, with the mission being to innovate not just to rebuild.