by Casper Johansson in New Fashion on Monday 19 January 2009

Aside from creating startlingly original looking hoodies and tees, fashion label Carrot Clothing also has an interesting story to tell. The label was founded in Serbia, where the owner, Alex, ‘in an effort to uplift lagging spirits and voice personal concerns about freedom, began printing t-shirts featuring unmuted anti-war messages for family and friends’. This landed him in jail and at the mercy of unforgiving local authorities for spreading allegedly ‘terrorist’ policies. Since then, he has ‘joined forces with skateboarders, street artists, and other creative minds to establish Carrot Clothing, a brand whose essence is based upon the family-like relationships between global art, skate, and street communities’.
carrot clothing