Go Find It
Street art has always been a place for creative freedom. Due to its very nature it’s also a maverick art, with the varying and diverse styles found being part of its appeal. From Shoreditch in London where works by the likes of Banksy, Invader and Sweet Toof live side-by-side – enlivening the streets with their subversive and eye catching design, to Berlin, where they’ve turned the notion of graffiti on its head by using jet sprays with stencils to clean parts of a dirty wall, producing a new piece of art. Being displayed on the streets that are so familiar to us, it often remains hidden, as our familiarity blinds us to it.
Continuing in the inventive tradition of street art and taking into account the fact that it often passes us by, Ford have produced an innovative new way to engage with and explore the streets around us. It’s a 3D mobile phone application, the first of its kind. Download the application to your phone, then take to the streets and point it at a special 3D marker. This reveals an image of a 3D Ka, an image that is so realistic you can walk around it and it will move as you do. From a particular angle it will reveal a URL which will continue the theme of looking beyond the obvious and discovering the concealed world that surrounds us.