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Hamburg’s illustrated Fitting Forward store

Fitting Forward is a new Hamburg based Concept-Store which shows what simmers secretly behind the scenes. Every two months a new headstrong theme world will evolve out of a composition of fashion, product, accessories and illustration. The platform of the shop is a deep black lacquered room-in-room installation. A three dimensional walk-in sketchbook provides space for different artists and illustrators to draw themes onto the walls, ceiling and floor. The shop has a partnership with Edding, the pencil company, so they can change the styles easily to suit the themes. Aforestdesign joined Fitting Forward in its first theme: The TalenTierT – The Zoo Of Uniqueness, which was launched at the beginning of December. The first theme is about weird creatures, wondrous animals and bewildering absurdity. In the zoo of uniqueness you will find elephant-jumpers, parrot-jackets, lonely-wolf-lamps and bunny-mask-broochs, all gathered under the absurd-species-protection-program.

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Looking for the perfect gift? Check out the goodies in the Lost At E Minor online store or for a curated range, try this selection of cool presents.

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Hamburg’s music and glass ice sculpture

Since the beginning, architects have been faced by the challenge of housing the ever unpinnable idea of music. The challenge here is the Elbe Philharmonic Hall in Hamburg, Germany. Basel-based architects, Herzog and de Meuron have created an ephemeral glass tent-like structure perched on top of an existing heavy modernist abandoned warehouse. The warehouse will be composed mainly of parking and back of house, while the glass structure incorporates concert halls, restaurants, bars, apartments and a luxury hotel. Clearly, this is a tremendously exciting alteration and addition to an existing site and building, with this new ice sculpture reflecting the surrounding changing environment and the soaring notes within. Completion is scheduled for 2010.

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Roman Klonek

German illustrator Roman Klonek sucks you right into his topsy-turvy world of smiling cartoons and graphic woodcuts. I particularly enjoy his use of type to create images reminiscent of vintage eastern European ads. Read more

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Sophia Martineck

German illustrator Sophia Martineck’s own description of herself as ‘The Sophisticated Pencil Girl’ is actually rather fitting. Colored pencils were always one those materials the professors always tried to steer us illustrators away from, but Martineck has me rethinking all of that. I really enjoy her flat use of the pencils and the subtle texture they impart.

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Yigal Ozeri’s photorealistic paintings

Israeli-artist Yigal Ozeri’s provocative photo-realistic paintings of young women in nature look like a large format photographs, but are actually the work of minute brushstrokes laced together. Inspired by the Pre-Raphaelites, the paintings are exotic portraits of woman enraptured by nature, caught in the lens of the artist’s eye. Ozeri’s inspiration lies in Carl Jung’s concept of the Anima, the psychology of the female’s true inner self. Read more

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Anti-Theft Lunch Bags

Tired of having your food stolen by sticky-fingered coworkers or roommates? Bullies taking your kid’s lunch? Well, worry no more. Anti-Theft Lunch Bags are sandwich bags that have green splotches printed on both sides, making your freshly prepared lunch look spoiled. So don’t suffer the injustice of having your sandwich stolen again!

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Creative advertising packaging

Despite the intentions of many, it’s not so often that advertising — as an industry — truly thinks outside the box. Yet, when executed well, clever eye-catching advertising actually works. It does. As these examples will attest to. Read more

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I’ve been a longtime fan of Jill Greenberg’s stunning and subtly manipulated photography for some time. Her incredible talent for accentuating her subject’s true personality, whether they be celebrities or animals, is uncanny. Unfortunately her latest work might find her in the midst of a lawsuit, but for now we can still enjoy these while photos they last. Read more


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Mozzarella is the new sushi in New York since the opening of Obikà (pronounced Oh-bee-KA), Manhattan’s first mozzarella bar, at 590 Madison Avenue. Read more

Now I know what you’re thinking. This Australian summer you’re going to see the wayfarer style ripped-off and ruined by flouro festival wearers all over the country. But these babies aren’t just for show. Handmade by one of Italy’s most prestigious factories, using Zeiss lenses, they’re a far cry from the flimsy market numbers you’ll catch the masses wearing. Read more


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Andrea Innocent’s work is heavily influenced by Japanese art and culture. Themes range from investigations into the cult of Otaku, to traditional Japanese folk tales and textiles. Read more

10:15 is a photoblog on which participating photographers from around the world snap a shot every day at 10:15am sharp and post the results. Read more

The very talented Jess Snow, the first video artist to be featured by Female Persuasion — the original site for provocative and political female artists — has created this ethereal short video for Lost At E Minor. We feel it. We love it. [see also the promo video Lifelongfriendshipsociety created for us]

I’m kinda obsessed with this track by Kansas City hipsters, Republic Tigers. Maybe it’s the Phil Spector-ish wall of sound harmonies or perhaps it’s the thumping bass riff, which drives the ear worm melody. Whatever. In these times of throwaway pop, it’s the well crafted and subtely produced songs that are truly memorable, and these guys have it in spades, as reflected right across their brilliant debut album, Keep Color.

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WE'RE POSTING / SOME OF THE BEST

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The Swimmers

I live the upbeat, feel good tempo of the new single — A Hundred Hearts — from Philly group, The Swimmers. Off their latest album, People Are Soft, this song is a strangely fitting anthem for the blustery day outside.

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Car from made ice

Forget battery powered vehicles. Cars made from ice are the future of transportation: no pollution, no honking horns, no painful rap music blasting out of souped up stereos. And if they melt, they melt. You just swim the rest of the way down the slipstream.

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Sparrow Vs Sparrow

Trip out with Sparrow Vs Sparrow’s retro illustrations, I love their aesthetic, color use and sense of humor. Read more

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Mike Stimpson

Check out Mike Stimpson’s Lego reinterpretations of classic photographs. Stimpson’s version of Malcolm Browne’s iconic 1963 photograph of the self-immolation of Thich Quang Duc is particularly twisted. Read more

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Creative cupcake design

Yum, yum, cupcakes are fun. These creations are so clever, so arty, so damn bizarre that it would almost be a shame to eat them. Almost! Read more


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Thanks to Sony Australia, four Lost At E Minor readers will win personal audio prizes, including the new 8GB Walkman S series video MP3 player and the MDRXB500 Extra Bass headphones. Read more

Milk and honey, an indubitable pair. In this necklace by Stephanie Simek, a golden honeycomb beeswax pendant is encased in plastic and hangs from an oxidized sterling silver chain. The links are interwoven with a milk protein-based fiber. We have it for sale in our online store. Read more

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