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Hamburg’s illustrated Fitting Forward store

Fitting Forward is a new Hamburg based Concept-Store which shows what simmers secretly behind the scenes. Every two months a new headstrong theme world will evolve out of a composition of fashion, product, accessories and illustration. The platform of the shop is a deep black lacquered room-in-room installation. A three dimensional walk-in sketchbook provides space for different artists and illustrators to draw themes onto the walls, ceiling and floor. The shop has a partnership with Edding, the pencil company, so they can change the styles easily to suit the themes. Aforestdesign joined Fitting Forward in its first theme: The TalenTierT – The Zoo Of Uniqueness, which was launched at the beginning of December. The first theme is about weird creatures, wondrous animals and bewildering absurdity. In the zoo of uniqueness you will find elephant-jumpers, parrot-jackets, lonely-wolf-lamps and bunny-mask-broochs, all gathered under the absurd-species-protection-program.

Are you an animator/short film-maker?

We're looking for some creative short films or animations to run natively on the Lost At E Minor Facebook Wall, which has 500,000+ Likes. We have an audience who LOVE cool design, art, photography, animation. If we post your video, we'll credit you and add a callout to your Facebook or Instagram Wall in the copy. So you should get a bunch more Likes on your page and more eyeballs on your work. Contact us here if you'd like to submit your short video work.

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