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TooLate watches

is it TooLate? Is it? Never! This Italian-made watch has a beautiful minimal design, comes in lots of colors, is water proof and goes for less than $30. Hot damn! 10,000 of them were sold in the first ten days after their release and half a million in it’s first year of distribution. Apparently the Italians are wearing two or three of them together as part of some bizarre fashion clique. Wonder if the rest of the world will catch on?

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Looking for the perfect gift? Check out the goodies in the Lost At E Minor online store or for a curated range, try this selection of cool presents.

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The Ray, the first eco-friendly watch

Quiksilver, the surfing apparel company, has just released what is being considered the world’s first eco-friendly watch. Made of sustainable ebony wood and running on automatic movement instead of batteries, this limited-edition watch is green down to the shipping of the raw materials. Every raw material used in making this watch is recyclable (the aluminum, the steel, and the mineral crystal are all 100% recyclable), and it also includes solvent free links and is shipped by sea rather than by air. The Ray has a five-year warranty, meaning that it has a longer life than normal watches.

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Chairman Mao waving arm watch

There’s ethnic tat, and there’s ethnic tat. On your first round-the-world trip, you’ll buy up the standard drapes, masks, bongs, drums, and so on. You’ll come back the proud bearer of rare and previously unseen items, before realising the exact same products are being sold in your local fairtrade shop. So on your next trip you’ll branch out a bit, and scoop up some lotions and spices you’re sure the organic market in town doesn’t sell. But it’s only when you mature to a higher level of foresight and gall that you’ll chance upon the pinnacle of ethnic tat: the Chairman Mao watch. On the last check it was still only available in China (or via mail order, but who wants that?), and therefore guarantees a genuine look of surprise and admiration upon unpacking your bags, for you must have traversed the mystical heights of the Himalayas and dodged the all-seeing eyes of the Communist Party to bring something of the other world back with you.

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Tokyo Flash unleash their latest time keepers

We have featured Tokyo Flash watches before but they recently launched a new generation of time keepers, which are innovative and ahead of its time [pun intended]. The first new watch is the Rogue, which has a vivid green LED light guide that presents the time through a labyrinth of connecting LCD blocks. The outer ring of small dots represents minutes, with every fifth dot being slightly smaller to distinguish five minute groups. Read more

Also by ZOLTON

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Crimea X’s Secret Playlist

Crimea X is the coming together of two offbeat, disparate characters, DJ Rocca (Ajello, Super Sonic Lovers, Maffia Sound System) and Jukka Reverberi from 90s Italian glam cult rockers, Giardini di Mirò, who have often have been compared with the sound of Mogwai, Arab Strap, and Godspeed You! Black Emperor. We asked them about their favourite music and they started with The Smiths song, Ask [listen below] ‘I saw them playing live on Italian TV. It was during the 80s when I was extremely young, and I’ve never stopped listening to this song’. Read the rest of Crimea X’s Secret Playlist.

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Abandoned Swimming Pools

I love the curated selection of abandoned swimming pool photos on Feature Shoot today, featuring work by Carlo Van de Roer and Albert Jodar, amongst others.

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Win a set of Sony personal audio prizes

Thanks to Sony Australia, four Lost At E Minor readers will win personal audio prizes, including the new 8GB Walkman S series video MP3 player and the MDRXB500 Extra Bass headphones. Read more

YOU'RE SAYING (2)

simonetta said | 26 June, 2009

“Popochos” is the latest trend in Italy!!! Colorful and funny faceplates for “Too late” watches! they’re really cool

Amber said | 8 July, 2009

They kind of look like landfill to me – throw away items that people will wear for one season and then toss for something else. I like them, but are they sustainable?

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In the beautiful work of New York City-based illustrator, designer and typographer, Mario Hugo, finely rendered faces and figures intermingle with various abstract patterns and shapes to create some seriously refined, surreal, and mysterious work that’s all that, and then some.


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This remarkable construction is located in the Swedish village of Jukkasjärvi and is built entirely from scratch every year. It features 10,000 tonnes of ice from the nearby Torne River, and 30,000 tonnes of snow, covering more than 30,000 square feet in total. Oh, it even has its own ice chapel. But be sure to bring your winter woollens. It could get a little, errr, chilly at night. Read more

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Creative advertising packaging

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Thanks to Sony Australia, four Lost At E Minor readers will win personal audio prizes, including the new 8GB Walkman S series video MP3 player and the MDRXB500 Extra Bass headphones. Read more

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