SOB Apparel (we’ll let you fill in the missing words!) is a project by designer Shawn Button, who has brought his style and artistic experiences to one of his passions: designing clothing. His goal is to ‘transform something from its blank slate or recycled past into something fresh and full of new life. Each garment is made from a base of 100% cotton American Apparel clothing, and they are all created individually by hand’. What’s more, ‘each garment isn’t shipped until … it has soul’. Hot damn! And ain’t that what we need more of in this world?