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SOB Apparel

SOB Apparel (we’ll let you fill in the missing words!) is a project by designer Shawn Button, who has brought his style and artistic experiences to one of his passions: designing clothing. His goal is to ‘transform something from its blank slate or recycled past into something fresh and full of new life. Each garment is made from a base of 100% cotton American Apparel clothing, and they are all created individually by hand’. What’s more, ‘each garment isn’t shipped until … it has soul’. Hot damn! And ain’t that what we need more of in this world?
sob apparel
sob apparel

Our sports site, The Roar, just announced the winners of the second Club Roar Awards, showcasing the BEST in fan-shot sports video. For laughs and inspiration, check it all out here!