sob apparel
New Fashion /

SOB Apparel

SOB Apparel (we’ll let you fill in the missing words!) is a project by designer Shawn Button, who has brought his style and artistic experiences to one of his passions: designing clothing. His goal is to ‘transform something from its blank slate or recycled past into something fresh and full of new life. Each garment is made from a base of 100% cotton American Apparel clothing, and they are all created individually by hand’. What’s more, ‘each garment isn’t shipped until … it has soul’. Hot damn! And ain’t that what we need more of in this world?
sob apparel
sob apparel

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We agree. Those Swiss lambskin military pieces in Paris this year were sensational. You should sign up for our free email newsletter.

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