Spelling Change was developed by a group of creative professionals to spread awareness and passion about the Obama campaign. Its goal is to encourage one-to-one communication by creating tools that help people get out the word on issues that are important to them. Artists and designers were asked to create a letter of the alphabet inspired by the Obama campaign. These letters were then printed on t-shirts and distributed to photographers, who shot Obama supporters from all walks of life wearing them. The result is a living alphabet that shows the incredible breadth of Obama’s appeal and a widespread desire for real change in Washington.
Now, you can use this living alphabet to create emails, t-shirts, posters, bumper stickers, and postcards personalized with your own messages of hope and change. You can also design and upload your own letter, becoming part of a creative community fueled by a shared passion to change America from within.