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The interactive Throw Us A Bone campaign

Throw Us A Bone is an innovative Sydney Dogs and Cats Home fundraising campaign from the M&CSaatchi/Mark agencies and represents the first time in Australia that people will be able to enjoy two-way interactivity with a live outdoor advertisement. Launching on October 1st on a massive 7m x 7m outdoor cinema screen in the Customs House forecourt at Circular Quay, the quirky and playful campaign has been designed and animated by Sixty40. They have created a character, Frankie the Wonder Dog, who when let loose on his big screen will bark, yelp and more for people to throw him a bone. Passers-by simply text their name to a campaign number to throw a virtual bone onto the screen for Frankie. As he grabs the bone, the donor’s name will appear and Frankie will break out into one of his stunts. Clever!

Are you an animator/short film-maker?

We're looking for some creative short films or animations to run natively on the Lost At E Minor Facebook Wall, which has 500,000+ Likes. We have an audience who LOVE cool design, art, photography, animation. If we post your video, we'll credit you and add a callout to your Facebook or Instagram Wall in the copy. So you should get a bunch more Likes on your page and more eyeballs on your work. Contact us here if you'd like to submit your short video work.

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