The interactive Throw Us A Bone campaign
Throw Us A Bone is an innovative Sydney Dogs and Cats Home fundraising campaign from the M&CSaatchi/Mark agencies and represents the first time in Australia that people will be able to enjoy two-way interactivity with a live outdoor advertisement. Launching on October 1st on a massive 7m x 7m outdoor cinema screen in the Customs House forecourt at Circular Quay, the quirky and playful campaign has been designed and animated by Sixty40. They have created a character, Frankie the Wonder Dog, who when let loose on his big screen will bark, yelp and more for people to throw him a bone. Passers-by simply text their name to a campaign number to throw a virtual bone onto the screen for Frankie. As he grabs the bone, the donor’s name will appear and Frankie will break out into one of his stunts. Clever!
Tagged: advertising campaigns
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Animations for the Absolut Vodka 100 product launch
This animation is part of an exclusive event campaign developed by K-MB and NoMoreSleep, with an audio track by David Kamp. Nice.
A Dutch insurance company recently launched a pretty creative ad campaign that was put on the backs of buses in Amsterdam, making them look like they were actually moving backwards.
Also by CASPER JOHANSSON
The proof that birds compose tunes
Gizmodo ran this story recently that they suggest is proof that birds are secretly composers: ‘A normal person sees these birds perched on electrical wires and worries about getting crapped on. Jarbas Agnelli looks at them and sees musical notes. Maybe he’s smarter than the rest of us because the melody is utterly oh-so-sweet-that-I-could-doze-off-right-now’.
This November the hottest fashion accessory will be the moustache cufflinks designed by Arbitrage exclusively for Movember. Movember Founder, Adam Garone, worked with Arbitrage designer, Alan Chan, to create the capsule collection of four links, which are rhodium finished. The cufflinks retail for US$65, and for every pair sold, Arbitrage will donate $20 to the Movember charity. We have them for sale in the Lost At E Minor online store.
Hanoch Piven at New York’s Society of Illustrators
Hanoch Piven, multiple award-winning illustrator, will lead a hands-on collage workshop for professional illustrators who want to free their inner child. Piven’s workshop will focus on the idea of playing intuitively with objects, maximizing trial-and-error and taking advantage of serendipity, which are all very useful tools to explore any creative medium. Piven is known for using ordinary objects to create striking celebrity portraits for such clients as Time, Rolling Stone, The New Yorker, The New York Times and Random House. The workshop takes place on Tuesday, November 10, between 6:30 – 8:30pm, and will be produced by Fernanda Cohen.
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We love the work of Los Angeles-based artist James Jean, so we tracked him down for an interview: Your work is very dramatic and rich in narrative. From where does the initial seed of any idea generally come from? ‘It comes from a combination of conscious decision-making and deep rooted memories and desires. Sometimes I start with a very clear idea, but inspiration is rare — usually I’m working out ideas through little thumbnails that mysteriously evolve into their own stories’. Read more
Listening to Mum’s fourth album — Go Go Smear the Poison Ivy — for the first time, I was awash with sentimentalism. Amidst carnival trumpets and burlesque beats, there’s a sense of this being a bohemian rhapsody. Perhaps it’s the mix of cello and brass with experimental electronica. Or maybe it’s just the soft vocals that cascade over playful, imaginative sounds. Whatever it is, it’s totally brilliant. [see also Sigur Ros' Heima]
Listen to Mum’s track, The Amateur Show.
Gonzales’ gentle piano reworking of the beautiful Feist soliloquy, One Evening, trickles through my headphones like the sweetest sprinkle of mid-winter sunshine.
Ben Thomas applies the skills he learned at the International Design and Animation School in Adelaide to make large, wide-angle photos of massive urban landscapes look as if they are tiny dioramas. Read more
God save the Queen. Oh, and Johnny Rotten, Sid Vicious, Steve Jones and Paul Cook too. Read more
One of Cyberoptix most popular designs is now on some amazing hand-woven, Fair Trade silk scarves. As always, they handscreen them all in their Detroit studio. Read more
TIME magazine’s annual Person of the Year issue is coming out this week. I illustrated one of the runner-ups, but of course, I have to keep my mouth completely shut. I don’t know who is the winner though. On TIME’s website, you can see all the past covers of this most talked about issue of each year. It’s a good time to look back history and learn from it anyway, don’t you think?
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Wheeeeee! This game is so freaking fun! You move your cursor over each dot to make them split into four smaller dots ad infinitum.
1970s and 80s Soviet Union buildings
Cambodian born photographer Frederic Chaubin is the editor of French magazine Citizen K. His photo series on bizarre buildings built in the former Soviet Union during the 1970s and 80s is absolutely fascinating. Read more
Forget battery powered vehicles. Cars made from ice are the future of transportation: no pollution, no honking horns, no painful rap music blasting out of souped up stereos. And if they melt, they melt. You just swim the rest of the way down the slipstream.
Almanac Market in Philadelphia is slightly pricey, but you definitely get what you pay for. Offering fantastic bread, cheeses, produce, and cured meats such as sopressata and pepperoni, it was a great pit stop when my band played in town, and definitely more economical and tasty than hitting a greasy spoon for road snacks.
T-post: the world’s first wearable magazine
So here’s the scoop. Every six weeks, T-post subscribers get a new t shirt issue in the mail, with a news story on the inside and an artist interpretation of that story on the front. Yes, we agree. It’s clever, clever. Read more
Wolfmother. Rock n roll. Mystical lyrics. Heavy riffs. They have a new album out, Cosmic Egg, and we have five copies to giveaway, along with their debut album. To enter, tell us your favorite Wolfmother song and the city you live in. Yo! Two fingered salute. Read more
This beautiful ultrachrome print on Hahnemuhle rag paper, measuring nine by twelve inches and in a limited edition of just 100, is available for purchase through the Lost At E Minor store. Read more
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Nicole said | 30 September, 2008
Just tried it…what an interesting campaign. I got a Frankie dog trick- so cute!
A great idea for a great charity.