Threads or Dead is a new Australian-based online clothing store, based in Perth, and selling streetwear and contemporary fashion for both guys and girls. Says site founder Justin Greenwood: ‘As well as stocking some of the more well known brands, we also import a lot of labels exclusively from America, and produce a small range of our own clothing. We want to sell clothing that is unique and often has a story behind it. We don’t want to sell clothing that is available in your average High Street store’.
‘We are collaborating with up-and-coming illustrators and designers to produce our own range of clothing. The first designs, are t-shirts. The first by Paris and Tokyo based illustrator J*WLS, and the second by Venezuelan born, New York based designer Yker Moreno. The t-shirts are limited to only 50 units each, and every tee has a unique handwritten number on the rear, just like you would see on an art print’.