Disregard the buzz that surrounds those other cupcake shops in New York City. Cheeks Bakery in Williamsburg houses the best cupcakes that I’ve eaten. The clean and understated decor extends to the menu, where being fancy doesn’t rule on the cupcake shelves. Cheeks offers, simply, vanilla and chocolate cupcakes with either vanilla or chocolate cream. But if you do want more, Cheeks has that as well, a limited selection of pies and cakes.