Many people would suggest that business and pleasure don’t mix, especially in the music industry. However, Honey Ryder defy tradition, turning the old-fashioned business model on its head and successfully combining the two. The London-based duo — Martyn Shone and Lindsay O’ Mahony — have honed their writing and performing skills over the last two years. Their debut single, Numb, one of the darker tracks on a beautifully crafted debut album Rising Up, engages the listener through an anthemic rock sound that underlines the band’s ear for melody. The album, produced by Goldust (Bryan Adams, Natasha Bedingfield) and mixed by Brad Gilderman, (Madonna, Outkast) and Bob Kraushaar (Pet Shop Boys, Robbie Williams), will be released digitally through Honey Ryder Music on July 28.